Habasit
Habasit America – world leader for power transmission and conveyor belting – selects Mvix to power the digital signage screens in their state-of-the-art production facility in their Suwanee, GA headquarters.
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Introduction
For over 65 years, Habasit America has been offering conveyor belting solutions that include fabric belts, power transmission belts, plastic modular belts, timing belts, and chains. This wide selection of unequaled, comprehensive, and superior products gives them the unique ability to service almost any industry and application. Their products move automotive parts, food and beverages, electronic components, paper, pharmaceuticals, textiles, wood, and airport baggage. This unparalleled and extensive market presence is made possible by their impressive global network of over 30 Habasit affiliates, 250 service centers, and over 3300 employees across 70 countries.
The Challenge
The advertising and information landscapes are changing and consumers and employees are being increasingly influenced by dynamic media. Innovation and change are no longer options, they are business-critical. This has seen manufacturing facilities actively turning to digital signage as a messaging solution and Habasit America is no exception. Their customer-driven approach led them to invest in digital signage systems for looping product feature videos at their Suwanee, GA offices. The products in the videos were placed right underneath the digital signage screens. “Digital signage allows us to engage with our employees and visitors, and invite them into this virtual world where they not only see the physical product, but they see it in the application too,” said Allison Cox, Habasit America’s Communications and Brand Manager. This builds brand identity and enhances the audience experience.
Deployment & Usage
The use cases for dynamic digital signage systems are limitless. With the success of the initial investment, Habasit America acquired additional systems for employee communication. These are used to display company updates, events, job openings, HR deadlines, etc. Mvix signage systems provided an opportunity for real-time interaction and made it easy for the communication department to disseminate information to the employees. Reacting dynamically and having direct control of communication processes is one of the requirements the future has in store for successful companies such as Habasit America.
The multi-user platform of Mvix signage systems makes them ideal for companies with multiple locations. Multiple users get access to the same account with different permissions. Account administrators can create users and assign rights for each functional level/group of the network. This ability to assign highly specialized user-based permissions allows the versatile management of the signage network across multiple locations.
Why It Worked
When Habasit America started exploring digital signage options, Mvix quickly made it to their short list. “There were not a significant amount of comparable, affordable, and professional-quality options,” added Allison. Mvix’s simple user interface and the ease of updating content were some of the features that appealed to Habasit America. Their Director of IT, Gerald Brouillette, had previous experience with Mvix’s systems and highly recommended them as a superior product. Within a few days after purchase, Mvix’s systems were up and running and it did not take long for Habasit America to purchase additional systems.
