Ready to get started?
Are you exploring your digital signage project needs (hardware, software and content)?
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Branding consistency can raise your company's revenue by 20%. Additionally, consistent branding ensures that your consumers can expect a similar impression from all your brand assets. These assets include your blog sites, website, digital signs, social media pages, and print media.
One way of ensuring branding consistency is by creating a branding style guide. Therefore, your brand style guide acts as a rulebook for anyone who makes content for your company. Read on to learn more about brand guidelines and how to use minimal design in your corporate digital signage.
A brand style guide outlines the policies that govern a company's brand identity. The brand guidelines dictate the design elements, brand colors, company logo, and all branding elements used in advertising.
Brand guidelines' primary significance is ensuring brand consistency across all your platforms. Your firm's bloggers, graphic designers, packaging managers, and web developers should deliver a cohesive brand experience. A brand style guide also benefits your firm in other ways.
Statistics indicate that a consumer needs 5 to 7 impressions to remember your brand. Therefore, you can achieve these impressions as your digital signage displays company colors and logos. Besides, using a similar color palette on your website and social media pages will create a powerful brand resonance to improve your brand recognition.
Your company may employ different people to manage your brand assets. A brand style guide ensures that everyone who has the task of content creation adheres to the stated brand identity. This way, you can standardize the quality of content each individual creates. Besides, you will maintain your brand integrity by eliminating branding mistakes.
Your brand guidelines ensure quality content distribution that reduces confusion among readers. Policies about font size, color use, or typography ensure that your design is easy to read and straightforward. Consequently, your reader will use less time trying to comprehend what your digital signs communicate.
The primary elements that your brand style guide should include are the following:
The brand story gives a narrative about your brand. The story explains what lies at the heart of your company and what it aims to achieve. Therefore, through your brand story, you create your brand identity. Moreover, when content creators understand your brand identity, it becomes easier to present it.
Your brand story can capture the following:
Usually, people create an impression about your company based on what they see. Therefore, the visual elements of your brand are vital, especially in digital signage. These visual assets are seen inside and outside your company and solidify your brand image.
Therefore, your brand style guide must outline the policies associated with these visual graphic design elements. The visual identity portion of your style guide should cover:
Often, consumers recognize a company by its brand logo. For instance, the apple logo that represents Apple company is on Apple devices. Indicate the shape, size, or color of your company logo. Where necessary, provide acceptable variations of your company logo that guide your designers on logo usage in different design spaces.
To avoid confusion, create a list of dos and don'ts that your graphic designers can employ as they use your brand's logo. Additionally, provide specific logo guidelines on the logo's background, pixel, stretching, tilting, or rotation. This way, even your content creators will know how to incorporate your logo without altering your brand identity.
Content creators use your business's color scheme for your website, digital signage content, and all marketing avenues. Generally, designers follow HEX, CMYK, or RGB color codes depending on the media used. You can have a primary color palette and a secondary one.
Most businesses have three to four colors on their brand palette. Your brand guide can provide images of these colors. Also, include information about using the RGB and HEX codes to reproduce these colors for your digital media. A guide on the company's color palette maintains a consistent look across platforms despite the color codes used.
Typography focuses on other visual elements such as font style, size, headings, alignment, and spacing. Choose a font style that's different from the one on your logo to create contrast in your brand's design. This way, each element can stand out. Ensure your brand book outlines the acceptable typeface to maintain brand integrity even on your digital signs.
The icons you use on your brand design also present a cohesive brand image. They should be easy to understand and consistent across all platforms. For instance, the shuffle icon or repeat icon on Spotify is one that consumers are familiar with and easily understand.
3. Brand Voice
Your brand voice encompasses how you speak about your brand identity through your writings and illustrations. Your messaging, for instance, on your tagline, carries your brand voice. Consequently, how you speak can make consumers love or resent you. In fact, after the logo, visual identity, and brand colors, 25% of consumers recognize a brand by its voice.
Your brand rule book under brand voice should capture the following areas.
To identify your brand personality, you first need to know your target audience. Once you know your audience, you will learn how to communicate with them. Based on your target audience, you can come across as elegant, playful, fun, caring, reliable, or joyful.
Then, you can build a personality based on the attributes you want clients to associate with your business. State your brand personality in your brand guide to help designers maintain an on-brand voice in their content.
Once you identify your brand personality, setting the tone of voice becomes easier. Your content marketers can use this tone as they create content for your digital signage display. Therefore, all marketing materials will carry the same tone, ensuring branding consistency.
Digital signage is one way an enterprise uses minimalistic design for a corporate look. If the minimalistic design is in your branding strategies, ensure you communicate this through your brand style guidelines.
Here are ways you can use minimalistic design in digital signage.
Minimal corporate design can ensure you maintain an elegant enterprise look for your small business through your digital signs.
You need a brand guide if you're a business that desires a minimal corporate design for digital signage. For inspiration, look at style guide examples from the best brands like Netflix, LinkedIn, Spotify, or Skype. These companies have strong brand images that can help create your own brand rulebook.
You can use a brand style guide to employ minimalistic design in your digital signage. Moreover, the guideline will ensure all content creators use minimalism appropriately in their content. This way, you can fulfill your brand needs while meeting your minimalism goals.
