Data-Driven Digital Signage

When digital signs first came into the scene, users had to manually edit content schedules and playlists to publish content on the digital signage screens. But the global digital signage market is growing with it expected to hit $29.8 billion by 2024. Over the years, a lot of effort has gone into automating every one of these processes. Then came the ultimate breakthrough: data-driven digital signage.

Imagine walking past a snack bar at shopping malls on a hot day. You just so happen to see a promotion for a refreshingly cold Slurpee or ice cream. Just what you need, when you need it, right? Another example is when an ad for an umbrella pops up on the LCD screen when it starts raining.

Indeed, content management system software has evolved so much to be the dynamic system they are today. The CMS can support rule-based triggers and playbacks. As such, the artwork and on-screen information on your digital signage solution will update automatically. This happens when these triggers or conditions are met.

As it is, you can use different data sources to manage what displays on your screens. Indeed, managing content scheduling and display without any direct user interaction is something to look forward to in the near future.

An Overlap with the Internet of Things (IoT)

Data-driven digital signage content leverages network connectivity, particularly the internet of things. This is down to monitoring and processing cues from the surroundings before displaying promotional messages based on these cues.

Actually, machines are communicating with other machines to not only monitor, but also process the information. This will then serve as a condition or trigger to display specific messages on the digital signs.

The Impact of Data-Driven Digital Signage

Basic digital signage can greatly transform the in-store experience retailers can deliver to customers. In fact, 64% of digital signage users cite increased customer engagement as the main benefit of digital signage. It’s an excellent addition to your advertising campaign and improves engagement with both customers and employees. Therefore, with data-driven digital signage, you can look forward to enjoying all these benefits better.

By scheduling, triggering, and personalizing data-driven content in real-time, you can add more value to customers and deliver a better customer experience. Clients will feel like the message displayed on your digital signage screens was really made for them. As a result, it will positively influence their buyer behavior. 

Setting Up

Data-driven signage is fairly easy to set up. You will do well to work with professionals with experience in setting up and managing these systems.

For starters, data-driven digital signage leverages sensors, cameras, software programs, timers, and more. As a result, it delivers promotional messages based on certain triggers being met. 

For example, these sensors and cameras in retail stores settings will collect the demographic data of shoppers and passers-by. This is done by estimating their age and looking at other factors such as gender. Your back-end analytics will then process this information, and your digital signage will automatically update based on the information.

For instance, you can use a drag-and-drop widget to insert an event schedule when creating a display message in your CMS. Mapping this widget to your calendar will automatically pull in and update the data automatically. Similarly, you can pull data from RSS feeds, webpages, social media pages, and Excel sheets. Also, for weather updates, you can use zip codes.

What’s more, you can set up as many changes to your digital signs as you’d like based on the conditions in your data source. Your signage platform will make a decision on what to display based on the times, words and numbers, and other data elements onto which you have mapped.

All you have to do is specify the trigger for the change and what that change will be. Moreover, after inputting this information, your digital signage will take care of the rest. Of course, things are much easier with the automation of data pulling from the data sources.

A Reliable Solution 

With Mvix Digital Signage, you get an end-to-end digital signage solution. You get not only the software, but also design services from experienced professionals to help with your data-driven digital signage.

With our products, you can easily stream and manage content from different data sources, among other capabilities. What’s more, we design our solutions to effortlessly integrate with your user platforms and any existing technologies. 

In addition to helping your custom design and set up your data-driven digital signage solution, you also get ongoing management. Enjoy reliable technical support from our programmers, engineers, and project managers to ensure your data-driven digital signage solution is always running at its best. Additionally, the systems are easy-to-use, and our team will be more than happy to do a demo to get you started.

Choosing the Right Content 

Any topic of interest to your organization’s target audience should be fairly easy to add to your data-driven digital signage platform. Your focus will, of course, depend on your type of organization.

For example, an airport will show real-time flight information and other critical information. Similarly, a bank or any other financial service provider can display stock market data. A restaurant, on the other hand, will display digital menus. 

Some content that is sure to be an attention grabber includes local weather updates and local traffic feeds. Infotainment is carefully curated to suit the age and gender of your target audience. This is a great pick that will keep viewers’ eyes glued to the screen.

After all, it is about tailoring the content to the interests of your viewers. Data-driven signage is sure to drive engagement with customers in all sectors. This is not limited to the healthcare, retail, food services, sports and entertainment, and hospitality sectors.

Again, you need to be intentional with your choice of data sources. For instance, with RSS feeds, you need to check on how often the feed refreshes. The same goes for other data sources where you need to consider how frequently new content is added. If these updates are infrequent, schedule to have content displayed after a while so your viewers don’t get bored.

Using Data-Driven Digital Signage 

With most digital signage software, you can easily customize your data-driven content presentation. As such, you can look forward to a uniform look across your displays and devices, regardless of the data source. Additionally, you can augment your playlists and schedule content display, that is, when and how often to display the content.

Exploring and deploying all the capabilities of your data-driven digital signage should be fairly easy to do after the initial demo. Your solutions provider should be able to address any issues or challenges you may face while using the signage. 

In Conclusion

Big data continues to revolutionize so much, including the digital signage industry. In fact, you can use data-driven digital signage in every sector. The advantage of delivering targeted messages to viewers is beneficial for any business.

Data mapping for rule-based playbacks and content triggering streamlines content creation and scheduling. What’s more, it’s a powerful tool for delivering the right message with efficiency. Interestingly, digital signage has a 47.7% effectiveness on brand awareness. All things considered, it’s an investment worth making for any business, whatever the industry. Choose the right solutions provider to help with your data-driven digital signage. As a result, you can look forward to a great return on your investment.

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