The business case for digital signage is an easy one to make as digital displays get 400% more views, have a recall rate of over 80%, and also improve brand awareness by almost 50%. In fact, at least half of communication experts consider digital signage to be a must-have channel. With that being said what content should you display on your digital signage? Digital signage content ideas may be hard to come by and may require some additional thought.
Your content strategy needs to plan for fresh, engaging, tailored, and relevant messaging for your audience. Therefore, to inspire you, we’ve gathered 110 digital signage content ideas that will help you get the most from your digital signage solution.
Direct patients – list patients’ names, the clinician they’re seeing, and also the room they need to go to.
Retailers
Undoubtedly, retailers can find digital content useful. For example, they can display:
Special offers – make sure customers know all about the latest offers.
New products – highlight what’s coming with detailed promotional information.
Tips – for example, how to use a new ingredient or style a new dress.
Instagram hashtag feed – see pictures of customers using your products.
Showcase suppliers – consumers love to know where their purchases come from, so show them!
Loyalty programs – increase repeat customers by encouraging them to sign-up for loyalty benefits.
Life hacks – show your audience clever tricks, using the products you sell.
Customer endorsements – let everyone know about your happy customers.
Transportation Content Ideas
Another field that can also benefit from digital content is transportation. For example:
Schedules – display all the latest travel timetables.
Service disruptions – keep passengers updated in real-time.
Safety information – make sure passengers follow correct procedures.
Stream news and entertainment – this is one of those digital signage content ideas that can be used in virtually any industry.
Deals – highlight promotions and also show passengers how to get value for money.
Route maps.
Station information – shops and other facilities on offer.
Gyms and Fitness Centers
Class schedules.
Motivational quotes – keep your members inspired.
Success stories – show the results of real people coming to your center.
Tips – for example, how to perform stretches correctly.
Personal trainer introductions – let members get to know your PT team.
Meet the members – foster a sense of community by showcasing gym members.
Lifestyle advice – including nutritional tips and meal ideas.
Show music videos – keep your members entertained and motivated as they work out.
Group challenges – encourage friendly competition with group challenges and, afterwards, display the results.
Restaurants
Restaurants can also use digital content to attract more customers. For example:
The heart of your restaurant – let diners know where your culinary inspiration comes from.
Live kitchen cam – let your customers see where the magic happens.
Menus – your regular menu and daily specials.
Pictures – tempt diners with delicious pictures of your offerings.
Promotions – make sure diners know about special offers on your food and drinks.
Dish of the month – why not tempt your customers to try new things?
Essential information – nutritional details and allergen information.
Stream kids’ entertainment – keep your younger diners entertained and moms and dads happy.
Recipes – share your recipes and connect with your customers.
Worship Venues
Visual projection – make sure the whole congregation can see the pastor, minister, or whoever is leading the service.
Build your community – share information about events in your community and also introduce new members.
Service or sermon schedules.
Prayers and passages from your religious book.
Recognize donors – highlight and thank those who contribute to your community.
Manufacturers Ideas
Metrics – keep employees motivated with real-time productivity insights.
Safety information – remind employees about the correct procedures.
Showcase your products and plants – especially at trade and retail shows.
How-to videos – make sure employees know how to use new tools correctly.
Rules and regulations – Re-enforce important industry rules.
Production information and updates – improve planning and also make sure everyone is updated.
If you’d like more digital signage content ideas, check out our blog post. If you want to find out what digital signage could do for your organization, get in touch today.
Looking for just the digital signage display software or a full-scope proposal? Schedule personalized software demo with a DSCE-certified Solutions Consultant