Digital Signage for Grocery Stores and Supermarkets
Today’s brick-and-mortar retail stores face increasing competition from online vendors. According to Zippia, The U.S. food retail industry is huge with 38,307 supermarkets across the country. As more people turn to their phones for online ordering, grocery stores have to modernize their communications with shoppers. Therefore, it is time to retire static signage and discount fliers for fascinating digital screens.
A digital signage system delivers rich imagery and exciting videos to viewers via digital displays. When used in grocery stores and supermarkets, digital signage transforms the in-store shopping experience with personalized, real-time, and relevant content. Further, advertisers leverage digital signs to attract customers to different products. Not only can digital signage create a 31.8% upswing in overall sales volumes, but 19% of customers made impulse purchases after seeing digital ads.
The possibilities are endless with grocery store digital signage, from digital menu boards at the deli, to digital endcaps with compelling promotions and checkout displays. What’s more, you can upsell products, streamline employee communication, and highlight specials.
Use Cases
There are many ways to incorporate grocery store digital signage in your establishment. Some ideas include:
1. Storefront Displays
Digital screens at the storefront window or store entrance drive traffic into your supermarket. For example, shoppers strolling around a mall or the local high street are instantly captivated by colorful screens. Then, display ad sales to excite passersby further about discounts and promotions.
2. Digital Menu Boards
Digital menu boards are an effective way to direct traffic to your food court. Traditionally, grocery stores used paper menus to promote food choices and take-out items. In comparison, digital menus stimulate customer interest with high-quality images of available items. What’s more, you can make real-time edits to the digital sign depending on the time of day.
3. Aisle Displays
Store aisle signage offers wayfinding information to guide customers through your store. Consequently, customers keep coming back to your store as they spend less time looking for items. Also, interactive kiosks placed strategically across the aisles allow shoppers to interact with your products and find out more information before making a purchase.
4. Shelf-Edge Displays
Smart shelving is another use case for grocery store digital signage. Typically, grocery stores use static price labels to offer pricing and product information, and you have to reprint the tags to reflect pricing changes.
In contrast, shelf-edge screens update information in real-time from your POS system. Additionally, the captivating content on these shelf-edge displays creates memorable shopping experiences.
5. Endcap Displays
A digital end cap sign is an effective medium to promote premium items. Generally, retailers place end caps at the end of an aisle to leverage on high foot traffic. Digital displays can show product demos, or you can provide touchscreens for shoppers to explore product information.
6. POP Displays
Ordinarily, retailers use static cardboards and posters to encourage impulse purchases at the checkout line. However, static signage is not as effective as animated and dynamic content on colorful POP screens.
POP displays can highlight loyalty programs and in-store ads to boost revenue. The major benefit of POP displays is the ability to show more relevant ads. For example, you can promote cold drinks when it’s hot outside.
7. Employee Breakroom Signage
Break room digital signs are great tools for internal communication. Display training, policies, KPIs, and safety information to inform and engage staff.
Content Ideas
1. Product Information
Digital screens educate your customers about your products. For instance, you can highlight the health benefits of the star ingredient in your best-selling take-out meal. Are your items ethically sourced? Do you have plant-based options for popular foods at your deli? Let customers experience all you offer via vibrant screens.
2. Promotions
A digital signage platform is an ideal medium to promote daily specials, new sales, and discounts. To illustrate, a shopper pushing their cart aimlessly around your grocery store will be instantly curious if they see ‘instant savings’ or ‘limited sales’ on a bright screen. What’s more, you can add an aisle number to help the shopper find the advertised product.
3. Recipes and Demos
Easy recipe ideas or product demos excite shoppers and improve the sales of recipe ingredients. Show viewers how to make unfamiliar foods or promote food samples via eye-catching digital signs.
4. Social Media Feeds
Your digital signage network can popularize your social media feeds, especially if you regularly run contests and giveaways. Use internal hashtags to promote conversations among your shoppers and post user-generated content on your digital signs.
5. Weather Updates
Broadcast weather updates on digital signs to influence customer purchases. For example, remind shoppers to stock up on soups to weather the cold during winter.
Benefits of Grocery Store Digital Signage
Digital signs in grocery stores educate shoppers and empower them to make purchase decisions. Additionally, colorful displays at the entrance or storefront windows bring in more customers.
You can expect additional revenue after the installation of a digital signage solution due to the high impact of digital promotions. By showcasing irresistible deals in various multimedia, like photos and videos, you trigger impulse purchases among shoppers.
The ability to update digital signs in real-time is another outstanding benefit of grocery store digital signage. You can promote certain items to minimize food waste and update pricing instantly via a tablet or laptop.
In Conclusion
In this new age, grocery retailers are embracing new technologies. Additionally, they are rethinking store designs to enhance the customer shopping experience. Grocery store digital signage is a non-intrusive but captivating way to show promotions, unique recipes, wayfinding information, and internal communication.
