Everything You Need to Know About BrightSign Media Players

Evan Magner April 15, 2022

BrightSign LLC is a global market leader in providing digital signage media players. The company increased its market share by 50% in 2011, maintaining its leading position. Currently, it holds a 1.26% market share and has approximately 388 customers, using various BrightSign products.

BrightSign media players have a reputation for signature ease of use, reliability, and affordability. In that case, this guide discusses everything you need to know about the BrightSign media player, powered by Mvix software.

How to Use BrightSign Media Player

An outstanding characteristic of this media player is how easy it is to bypass the digital signs learning curve. That’s because its features are easy to learn for a robust presentation. Using a BrightSign media player is as easy as connecting it to the digital screen via HDMI and powering it up. Furthermore, the BSN.Cloud platform eases the process further by facilitating the creation of a cloud storage network. More on this later.

Features of BrightSign Media Player

The presentation creation tools allow users to build multi-zone screen layouts and multi-screen video walls. Here are the outstanding features that provide several benefits to the user:

True 4K

The 4K market is competitive, having grown by a CAGR of 36.33% between 2014 and 2020. BrightSign knows just what to do to stand out from the competition, given these figures. As a result, the media player delivers stellar True 4K video playback on HD4, XT4, and XD4. Additionally, it has:

Superior scaling, delivering pristine video quality for all screen sizes or zone sizes. That includes the ability to upscale Full HD video to 4K
HDMI 2.0a, supporting 60 fps playback
3840×2160 resolution @ 60 fps frame rate
H.265 high-efficiency video coding, enhancing the delivery of high-quality 4K content closely similar in quality, file size, and data rate to HD content at H.264.

HTML 5

The media player allows users to play industry-standard HTML 5 content, including CCS animations, JavaScript, WebGL, and transitions. Additionally, its hardware-accelerated HTML 5 renders the engine power to deliver content development tools right where you need them.

You’ll also like that you can play mainstream HTML 5 content in several modular HTML 5 assets. That’s in addition to full-screen mode alongside video playback.

Full HD

BrightSign media player has created a name for its exceptionally smooth and highly reliable 1080p playback capabilities. Moreover, it:

Supports Full HD content encoded with WMV, MPEG-2, MPEG-1, H.264, and H.265
Features 1920x 1080 Full HD video at 60 frames per second for a flawless and crisp viewing experience.

H.265

BrightSign media players’ H.265 feature allows you to get more efficient, top-notch playback. Additionally, you also can:

Receive a 10-bit color and high dynamic color range
Achieve better video quality with H.265 compared to H.264 at the same bit rate
Get half the file size and more bandwidth and memory savings
Can play both Full HD and 4K content encoded with H.265

Mosaic Mode

The mosaic mode feature enables users to play a multitude of smaller resolution videos simultaneously. With this capability, the smaller resolution videos can add up to the player’s maximum video resolution.

IP Streaming

If you’re looking for a media player that lets you customize buffering and latency to boost media streaming performance, the BrightSign media player is your best bet. Markedly, its IP streaming features can:

Support Full HD video, audio IP streaming, and MJPEG
Play streaming media in HTML 5 assets or BrightAuthor audio, video, or MJPEG stream states
Buffer, play, or stream content from IP cameras that support the RTSP unicast streaming protocol.

BrightBeacon

The media player allows you to boost highly targeted audience engagement through Bi-directional communication. That’s because communication is possible between BrightSign digital signage and mobile devices. Additionally, BrightBeacon:

Enhances the overall digital signage experience by boosting audience engagement in real-time. In essence, it creates a highly targeted, personal experience on separate screens. By using beacon and Bluetooth technologies, you can easily create 2-way communication between BrightSign digital signage and mobile devices. Consequently, you deliver highly targeted promotions specific to the location as you control the playback from a mobile device.
It’s compatible with BrightSign media players that run version 6.2+ firmware, However, this requires a BrightSign-provided plugin and Bluetooth 4.0 USB dongle.
Easily integrates with the BrightBeacon sample app and most 3rd party apps
Provides a fully programmable solution with several beacon UUIDs supported. Further, it offers easy repurposing of app and beacon associations using the BrightSign and BrightAuthor Network
Senses nearby BTLE-enabled mobile devices. the feature allows it to send highly targeted promotional content centered on location awareness.

Digital Audio

With BrightSign media player, you can conveniently playback top-notch quality digital S/PDIF audio. Secondly, you can effortlessly add audio playlists to your presentations in the same breath. As if that’s. not enough, the digital audio is easy to synchronize with video playback. Lastly, you can create and play interaction retail audio product descriptions.

Interactivity

Your BrightSign media player allows you to engage your audience with the interactive controls and devices. Furthermore, it lets you trigger playback from almost any interactive device using HTML 5 or Interactive Playlists in BrightAuthor. Moreover, you can connect various types of interactive devices to many interactive ports, including UDP, IR, and GPIO. Due to the interactivity capabilities, you’ll quickly:

Grab your audience’s attention
Deliver coupons
Run demo product operations
Control pricing on demand.

Live Feeds

The digital media player can link to any live data and media feed available for display in your signage. You can keep your signage updated by displaying finance, popular news, sports, and weather items. Similarly, you can link your signage to 3rd party schedule feeds by connecting to virtually any database to display even the minute details. The live feeds feature is perfect for corporate statistics, event schedules, flight timetables, and more.

BSN.Cloud for a Secure Digital Signage Network

BrightSign provides the BSN.Cloud platform to their customers. The solution serves as an affordable, scalable, and secure digital signage network service. Globally, the digital signage services market has a value of $734.9 million in 2020. At the same time, the prediction is that it’ll reach $1,436.92 million by 2026, growing at 11.9 CAGR.

The figures explain why BrightSign does the best it can to provide the complete infrastructure that supports its customers in their digital signage needs.

BSN.Cloud is an easy-to-use platform that removes the hassle of creating and delivering remote content to one or more units. With its encryption features, you have the guarantee of your content’s security on displays and in the cloud.

Where to Use BrightSign Media Players

Digital signage players produce an endless stream of content in video, image, social media, website, and live news updates. Hence, it’s easy to use them in various places. More specifically, BrightSign media players are ideal for use in these places:

Finance
Hospitality
Medical
Education
Corporate
Outdoor
Entertainment
Restaurant
Museums
Retail
Transportation

As an interactive digital signage solution, a BrightSign media player is applicable in the retail market. It makes signage more engaging for the public and customers, regardless of the information.

BrightSign Media Player: Invest in Power and Performance

BrightSign media players are solid-state solutions that set a new standard for stand-alone and networked digital signage applications. Moreover, their outstanding video quality, interactivity, ease of use, and multiple features make the learning curve smoother even for entry-level users.