Infographic | How to Increase in-store Engagement with Digital Signage
The digital signage industry is booming. It was valued at $3.9 billion in 2009 and is expected to reach $23.76 billion by 2020, at a CAGR of 8.18% between 2015 and 2020. Retail accounts for approximately 25% of the digital signage industry. So how can retailers leverage this technological tool to increase their in-store engagement?
The infographic below demonstrates how retailers can leverage digital signage to increase in-store engagement. The digital signage technology creates endless opportunities to engage in-store shoppers. Digital menu boards, video wall displays, waiting room signage, and infotainment displays are just a few methods that forward-thinking retailers have adopted to increase in-store engagement with digital signage.
But how effective is this technology? Digital signage boasts a recall rate of 52% (TV has a 32% recall rate, Magazines have a 21% recall rate). And according to a frequently quoted survey, over 47% of those who have seen a digital sign in the past 30 days specifically recall seeing the specific ad.
SignStix created and designed the infographic below. It shows several different few ways to engage in-store shoppers via digital signage. As well as demonstrates how the technology can lead to effective communication and engagement with customers.
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