Top 5 Interactive Digital Signage Software
Customer expectations in the modern marketplace are incredibly high. For one, 71% of consumers expect personalization, and they get frustrated when they don’t find it. More specifically, 66% of customers look forward to messaging that caters to their needs.
The growing demand for personalized customer experiences has led many companies to adopt interactive digital signage, which lets users control what they see on displays. Standard digital signage serves an exciting mix of animations, images, and graphics but is very much a passive activity.
Interactivity is the new frontier in digital signage technology as it puts customers in the driver’s seat and entices their sense of discovery. Tellingly, 61% of customers want self-service technology at their disposal rather than waiting for staff to drive their in-store experience.
Standard and interactive digital signage have different hardware and software requirements. You require high-tech screens and a media player with internal solid-state storage for the latter. Additionally, invest in robust content management systems and high-quality content like interactive maps, quizzes, games, and product catalogs.
Interactive Digital Signage Software
Digital signage software is the platform that lets you manage the content displayed on the screens. Your top software options for interactive digital signage are:
1. Mvix
The cloud-based Mvix digital signage software is filled with powerful tools to drive immersive experiences. First, the software’s central dashboard allows users to manage all devices in a digital signage system.
For large enterprises like colleges and hospitals, the ability to control all devices from a single dashboard offers incredible convenience. If you run a school, you will easily oversee your entrance kiosks, meeting room tablets, and hallway touchscreen displays from a central hub.
The platform’s dynamic content options for maximum audience engagement make it among the best digital signage software. Generic information on high-tech displays quickly gets boring. By integrating with third-party APIS, the Mvix software lets you flesh out your content library with engaging and real-time content.
For instance, touchscreen menu boards display updated pricing and item availability to guide a customer’s choices. Similarly, airports broadcast real-time flight times while businesses show live weather, traffic, and news.
Security is a major concern when integrating digital signage software with third-party apps, as bad actors take advantage of any vulnerability to cause havoc. Thankfully, Mvix offers enterprise-grade security features like 2-factor authentication, user permissions, and media approval. Moreover, the platform supports different operating systems, including Android, Web OS, and Linux.
Lastly, users don’t need IT skills or advanced content creation experience to start curating interactive content with the Mvix software. The platform features over a thousand templates, content scheduling, and smart playlists to simplify content deployment.
2. Yodeck
Yodeck is a user-friendly digital signage platform that brings your content to life on interactive displays. This digital software platform supports numerous user cases, such as displaying real-time updates in transport hubs, keeping students informed on campuses, and promoting new arrivals and discounts in retail stores.
The software’s customizable templates and widgets are its standout features because they let you customize your interactive content. Further, a drag-and-drop tool allows you to experiment with messages your audience will love, including YouTube videos, tutorials, web pages, and office documents. Free widgets include weather, time, date, and news.
Screen management is straightforward with Yodeck, and you control thousands of digital signage displays remotely from your PC or mobile devices. What’s more, you can set different target schedules, addressing the right audiences at the right time to enhance customer engagement. The platform’s security features are also noteworthy and include firewalls, Transport Layer Security (TLS), password policies, and Lockdown mode.
3. Navori
Navori Labs offers a complete suite of digital signage solutions for video walls, interactive kiosks, digital menu boards, and meeting room signs. Notably, its QL software is easy to deploy, with or without IT knowledge or content creation skills.
Navori offers its content management system (CMS) in standard and professional versions, depending on your business needs. The QL Essential features an intuitive user interface that makes it easy to update your messages anytime and anywhere.
Further, the software is packed with rich templates that deploy social media feeds, KPI dashboards, live traffic updates, meeting room schedules, and other media. Schedule playlists to play for any time period and publish them to any number of players. Then, define multiple users and customize what they can see and do on the Navori digital signage platform.
The QL Professional software has advanced features for enterprise uses and large-scale projects. Its powerful reporting capabilities will help you understand how users interact with your interactive kiosks and touchscreen tablets.
For instance, you can determine the demographics of users and their attention spans, which reflects the effectiveness of your digital signage content. Navori also makes it easy to monetize your digital signage solutions, thanks to its in-built advertising campaigns.
4. Arreya
Arreya’s interactive digital signage software makes creating, managing, and securing kiosk messaging easy. Simply log into your Arreya subscription from anywhere and deploy your content to any digital screen.
Remarkably, the software’s creative studio allows subscribers to create touchscreen content without coding skills. The over 500 templates streamline content creation, letting you customize interactive experiences that wow your audience.
Moreover, you can move widgets where you want, as the software doesn’t lock your creativity into zones. Leverage the drag-and-drop feature to stream engaging content like music videos, RSS feeds, training videos, traffic notifications, and Twitter posts. In addition, Arreya’s software features smart sizing features that support any orientation and layout.
The platform’s ever-growing template library suits private and public digital signage deployments like donor walls and wayfinding kiosks in hospitals, government offices, malls, and schools.
Unlike other digital signage systems, Arreya’s solutions work on Chrome devices, which can be a hit or miss with users. The Arreya and Chrome integration provides reliability via automatic security updates and simplicity through remote management tools.
5. BroadSign
The BroadSign platform streamlines the control of digital signage networks. If your system includes large-format LED screens, wayfinding kiosks, and video walls, you can manage all of them easily with the BroadSign software. The software has tools for content distribution, proof of performance, and playback.
BroadSign’s publishing features are outstanding because they let local teams tailor custom content that interests their audiences. BroadSign empowers individual teams to create bold content without design or coding skills if your network has numerous locations.
Also, the platform’s extensive template library helps subscribers match digital content to brand colors and fonts. BroadSign leverages HTML5 templates to power dynamic and responsive content for interactive digital signs.
Additionally, BroadSign software features a smart playlist generation engine, which streams content to the relevant audience at the right time. In practice, the scheduling tools use message importance, location, time of day, and other custom factors to update content. As a result, employees spend less time managing digital signage displays. What’s more, the software’s automated workflows streamline business operations.
BroadSign also enables businesses to scale their digital signage solutions without limitations, allowing you to grow seamlessly from a few screens to hundreds. Finally, you receive comprehensive proof-of-play reports that evaluate your system’s reliability.
Choosing an Interactive Digital Signage Software
Interactive digital signage systems require sophisticated software with advanced scheduling, reporting, and publishing tools. You may use free and basic content management software only to get frustrated by unreliable support and a lack of customizable features. In contrast, dedicated providers like Mvix oversee your deployment and answer any hardware, software, and content questions.
