7 Reasons Why Videos On Digital Signage Get Employees More Engaged

As business technology evolves, so does the art of internal communications. Not too long ago, printed memos and cork boards were staples of office communications. But the rise of email changed those practices in a hurry. Now, videos on digital signage are opening a new world of possibilities.

Why are videos on digital signage ideal for employee communications?

Video formats are quickly becoming the go-to method of internal communications in the workplace. First, videos are more eye-catching and aesthetically pleasing than simple email text documents. Second, videos also generate higher levels of employee engagement. According to h.engage, videos have an engagement range of 40 to 69 percent. That is the highest of all channels, including newsletters and posters.

Video is a preferred channel of communication

If you need proof of the popularity of video, look no further than the internet. For one thing, Hubspot says 87 percent of marketers are using video. Plus, Google says 50 percent of consumers  expect video content. This carries into the workplace as videos on digital signage create a more personal experience, allowing employees to connect with messages in a different way.

Video grabs the viewer’s attention

For better or worse, attention spans are growing shorter. Consequently, employees would rather watch short, engaging videos on digital signage than sit through a rambling presentation. Plus, video is a more engaging communications channel for younger employees. They’ve grown up with visual content, screens, and technology. Why not take advantage of their expectations?

Videos are easier to remember

Did you know that 47 percent of viewers can recall the content they’ve seen on digital signage? That makes videos on digital signage a robust medium for the corporate environment.

Video stands out because it takes advantage of multimedia capabilities to draw in the viewer. Using text, audio, and visual components creates a sensory experience. That experience sticks in the viewer’s mind much longer than a written message.

Video can streamline processes that email cannot

Additionally, videos on digital signage can reduce unnecessary confusion. Often, what we think is a simple email message gets misconstrued. After that, you’re engaged in a back-and-forth game of email tag. Next, multiple team members get involved trying to clear up a snowballing misunderstanding.

On the other hand, digital signage videos eliminate this confusion. They show employees exactly what they need to know, with little room for misinterpretation. That’s why videos are perfect for communicating how-to scenarios. It also explains the dramatic increase in videos for  everything from employee research to online training.

Video communicates the message faster

Digital signage is a more effective way to communicate important, time-sensitive information. Why? Your video can deliver the message directly to a target audience in a short period of time.

No wonder YouTube is the second-most used search engine, second only to Google. People increasingly rely on videos to learn about everything. Whether it’s a quick demonstration or a brief explainer, a video recording presents new information in an easily digestible format.

Video can meet employees where they work

It’s much easier to deliver a uniform message across departments when you can broadcast directly into specific work areas. Certainly, digital signage can live anywhere. This includes lobbies, sales floors, break rooms, hallways, or conference rooms. How and where you deliver your message is up to you!

Want to broadcast how-to videos and tutorials? Set up digital signage in training rooms. Want to update staff on employee benefits? Signage in the break room can deliver that message. In fact, videos on digital signage are perfect for communicating a variety of messages, including:

• Anniversaries and birthdays
• Automated event listings
• Building and staff directories
• Emergency alerts and instructions
• Employee achievements
• Productivity metrics
• Real-time transit information
• Wayfinding maps

Whatever the message, videos on digital signage can deliver it faster and more effectively.

Videos on digital signage are the next alternative

To clarify, email may always have a place in the chain of communication. Still, videos on digital signage are gaining ground. Ultimately, if you’re looking for ways to streamline workflow, improve internal communications and increase efficiency, digital signage provides the perfect solution.