Boys & Girls Club

Boys & Girls Club

The Boys & Girls Club of Greater Holyoke, one of the oldest affiliates of the greater Boys & Girls Clubs of America, implemented a digital signage network powered by Mvix. The goal is to engage parents and club members to increase participation in club events and activities.

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In 1860, the first Boys Club started in Hartford. Holyoke joined 52 other Boys Clubs to form The Federated Boys Clubs of America in Boston in 1906. This was the first affiliation of Boys Clubs. In 1990, the national organization changed its name to Boys & Girls Clubs of America. Located just north of Springfield, Massachusetts, the Holyoke Club serves more than 350 youths daily and operates 3 satellite branches, including a teen mentorship program. The Club runs childcare services and several academic and recreational after-school programs for kindergarten through high school students. It also runs a Youth Violence Prevention program that aims to steer students towards academic success, healthy lifestyles, and character development.

The Challenge

The Holyoke Boys & Girls Club wanted a way to present important information to club members and visitors in a way that aligned with their technological profile. The staff at Boys & Girls Club previously used cork boards with paper announcements pinned to them. Although these announcements were placed at entrances, parents and children were not engaging with the boards enough for them to be useful. The staff was still tied up explaining schedules and activities. As a result, this took away time from their service-oriented responsibilities and created inefficient workflows. The Club also wanted to showcase their club member’s skills in creating multimedia content, like video projects, photography, and digital art.

Deployment and Usage

Mvix worked with the Boys & Girls Club to implement networked digital signs at entrances where there was a lot of foot traffic and high dwell times. One display was installed at the check-in window of the main lobby. This was where parents came to pick up their kids. The main offices also hosted a screen. The Mvix platform allowed for remote management. The IT Director manages the displays and content from his office. The club also displayed curated content via the Mvix platform.

Why It Worked

The digital signs improved engagement from parents and gave the staff a channel to display and celebrate their members’ achievements. “We see people hanging out around the digital signs more and we can tell that they retain that information longer,” said Ann Mann, Director of Operations at the club. “We’re also getting much higher engagement from parents than we’ve seen before.”

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