Digital Poster Board: Tips, Tricks, and Use Cases

The human brain is highly visual. According to the Themophlae Sciences and Technology, it processes visual content 60,000 times better than plain text. The mind gravitates towards high-engaging materials immediately catching the attention of its audience to convey a message. It’s easy to see why digital posters and other digital signage displays are a great choice over static posters. Think about how many times you’ve stopped while walking through the mall or through a city to see the engaging signs and advertisements placed throughout. There’s no doubt about the influence digital signage possesses and engagement that it can deliver.

A digital poster board is an electronic display or message for conveying a message to a target audience. Unlike traditional posters where the message is displayed in print, the messaging on digital posters displays on a digital screen. Digital posters can be free-standing or they can be mounted to a wall. You can display the poster on screens of all sizes, from the smaller message board in employee break rooms to the huge high-resolution video walls in shopping malls.

Digital posters, under the umbrella of digital signage, carry the same influence and should be part of your marketing and communications strategy. This ensures that your message is being delivered clearly and efficiently. If you are considering deploying a digital signage solution to your business, here’s a quick guide about digital poster boards: design tricks to make your signage stand out, different types of digital posters and why you should implement them into your strategy.

Deploying Digital Poster Boards

To deploy a digital poster board, you will need four things: digital signage hardware, content management software (CMS), connectivity and content.

Firstly, the hardware comprises a display screen and, as may be necessary, an interactive device. Digital signage LCD screens are the most commonly used option for digital posters, but you can also use an LED display.

Secondly, you will need software for creating or designing the poster. his is essentially the “back-end” of the solution where you create and upload your content. You can create a design from scratch or customize available templates. You also need software to publish your poster for viewing on the displays.

Third, Wi-Fi and Bluetooth are the most commonly used connectivity modes for digital poster boards. This comes as no surprise as most people prefer wireless connectivity over wired. However, if you are going to move your digital poster boards around for use in multiple locations, then you may want to use a playback device that connects directly to the poster. 

Lastly, The content itself. This is an often overlooked aspect of the process but is generally the most important. Creating up-to-date and powerful content can maximize the signage investment.

The proof of ROI with digital poster boards is in the statistics:

• Digital signage reaches 135 Million people a week.
• 80% of brands that use digital signage record an increase in sales, up to 33%, with a greater appeal towards epicurean product purchases as opposed to planned purchases.
• Visuals get 94% more views than text-based information.
• Namely, digital signage has an astounding recall rate of 83%. This figure is almost double the information retention rate for traditional advertising.
• 64% of digital signage users cite increased customer engagement as the main benefit of digital signage.
• Digital signage raises brand awareness and complements a company’s marketing strategies. Over 40% of buyers say that digital signage can influence their purchasing decision.

Making Your Digital Poster Board Stand Out

With static posters, you can only do text and some imagery. On the other hand, digital posters and other digital signage solutions allow you to integrate different types and formats of dynamic content. Think of GIFs, videos, as well as links to social media platforms and websites. Free and paid poster templates are readily available online to get you started on designing the perfect digital poster.

Additionally, you can integrate effects to control what information you want to highlight to your target audience. For example, transition and zoom effects will help to draw and focus viewers’ attention on a specific element or section of the poster board.

Use eye-catching full-color and high-definition LCD displays for your digital posters. Using display screens with touchscreen capabilities will make your digital poster display interactive and more engaging. 

Digital Poster Boards Use Cases

There are two main types of digital poster boards: static and dynamic. Each type may be better suited for different situations based on your objectives and other factors.

1. Static Digital Poster Boards

With this type of digital poster, the content is non-animated and doesn’t move around the advertising screen. Even then, please note that you can easily update the content.

Static digital poster boards are perfect for settings where you may not have as much time to change or update the content. Similarly, these posters would be a good fit for situations where the information you display on the screen rarely changes.

2. Dynamic Digital Posters

Dynamic posters feature animations and moving images driven by motion graphics, GIF files, and other multimedia formats. Like their static counterparts, you can quickly and remotely update what shows on the advertising display.

These posters are highly versatile, and you can change the content to reflect more details and branding. For this reason, dynamic posters are perfect for any enterprise that frequently changes its content and needs to keep the target audience up-to-date with the latest iteration.

Static or dynamic, here are examples of applications for digital poster boards across various industries and settings

a). Informational Tool

Keep viewers informed with your posters and other digital signs in various settings, including the following.

Event Promotions: Provide the date and time for the event as well as the venue. Also, use the poster to highlight the keynote speakers for the event and what activities attendees can look forward to. The posters are great for all events, from school prom to community events and large corporate events.

Building Directories: Let tenants and visitors know what spaces are available in your building on your building directory. Digital posters are also a great help in settings such as shopping malls and large commercial buildings, where they save time for everyone in finding different businesses.

Digital Movie Boards: Use your digital display board to let passers-by know what movies will be showing at what time at your cinema theater. They are also perfect for musical and opera theaters, and you can promote new productions and highlight the opera’s stars.

Product/Service Offering Information: From in-store posters to digital poster boards at exhibitions, highlight the key features and value-adds of your product and service offerings in an eye-catching fashion. These include digital menu boards at restaurants. For instance, if you include an interactive screen kiosk where potential customers can get more information on your offerings, you can look forward to better conversion rates and more sales.

Safety Posters: Create a digital post with clearly outlined safety rules for display in the lab and throughout the campus. Such posters are just as great for offices and industrial settings such as manufacturing plants and warehouses to promote workplace health and safety. For example, display the dos and don’ts with visual illustrations to help keep everyone safe.

Welcome Boards: Create a great first impression with the perfect digital welcome boards. You can have digital poster boards at the entrance of your facility and in the lobby to help guests feel at ease. Also, include any instructions and additional information that may be helpful to your guests. 

b). Wayfinding Tool

Make it easier for everyone to find their way around your facility. Be it at the mall, hospital, school, or hotel – you can help to avoid or alleviate the frustration that comes with getting lost. Digital posters, alongside building directories and other digital signage, are great wayfinding tools. These provide crucial information to help users intuitively navigate your building or facility.

c). Brand Strengthening Tool

Digital poster boards provide an excellent tool for brand strengthening. Display your business name and brand logo on the posters; you will help improve brand recognition. Keep at it long enough and do it right, and your business will reap greatly from being a brand that people recognize. Additionally, remember to maintain consistency across all channels that offer your brand visibility. After all, brand presentation consistency has resulted in up to a 33 % increase in revenue.

Digital Poster Board: A Worthy Investment

Look around, and you will see digital poster boards everywhere. These highly versatile posters are in retail stores, schools, hospitals, movie theaters, construction sites, warehouses, and other places and industries that can benefit from digital signage.

As outlined, there are many benefits to digital posters and other digital signage solutions, including the ease and convenience with which you can change and update the content. They are also highly attractive and will catch the target audience’s attention.

Overall, digital poster boards are worth the investment, and you can look forward to reaping big. From helping to increase sales to boosting brand recognition and improving your brand recognition, rest assured you will be getting your money’s worth.