7 Reasons Why Digital Signage Boosts Employee Communications

Are you looking for new ways to optimize your internal communications and better engage with your employees? Indeed, employee engagement is essential for high-performing organizations, and digital signage is the new way to boost employee communication. 

Keep your workforce up to date on the factory floor, office or shop – even in the break room or meeting room. Digital signage boosts employee communications that beat email and messaging services like Slack hands-down.

This article explores eight reasons why digital signage boosts employee communications. Let us offer insight into internal communication strategies that are – at last – rejecting email and turning to digital signage as the principal communication tool. 

The Problem With Email

One of the main problems with email is quantity – finding an email can be like seeking out the proverbial needle in a haystack. 

And consider the access barriers presented by email. Your employee needs to stop what they’re doing, open their email application, find your message, and take in your notification. 

That’s a significant problem because your email notification hinders productivity, interrupting the workflow rather than reinforcing it.

And let’s face it, not all emails are important. Sometimes we send out reminders, but your business-essential corporate communication easily gets lost in a communication platform drowning in notifications. 

1. Digital signage for increased engagement and productivity

Digital signage solutions are way more than simple wayfinding and safety information screens. 

Sure, they provide eye-catching guidance for visitors navigating your building. However, digital signs are super-versatile tools for visual communication that helps everyone stay on track with company goals while improving employee experience. 

Digital signage displays offer high-definition visuals that provide:

• Playlists of productivity metrics, keeping everyone up to date with goals and initiatives
• Real-time rolling news
• Social media feeds that help everyone feel like one big team

Keep your teams on track and motivated with corporate digital signage that can feel as friendly as a Facebook timeline. 

And research carried out by Gallup confirms that organizations with a fully engaged workforce are more than 20% more profitable and 3.5 times more likely to perform better than their competitors.

2. Digital signage in manufacturing and logistics

Factory- and logistics workers are rarely desk jobs – they’re hands-on roles where workers are focussed on hitting company goals. For these workers, digital signage screens are the best way to keep everyone up-to-date at a glance. 

Gamify the workplace by running initiatives that incentivize faster and higher quality work. Show league tables and integrations with organizational metrics that help showcase your production figures. 

Display regular safety notifications to maintain security in the workplace; much better than storing your policies on intranets that never get used. 

Use touchscreens for employee communications that require interaction – demonstrating that the message has been delivered and understood.

Replace check-in machines with kiosks for clock-in/clock-out, using integrated digital signage content apps that can customize your digital content precisely to your company’s needs.  

3. Digital signage for retail outlets and staff rooms

Front-line workers are usually on their feet all day, interacting with your customers and providing a great customer experience. So, digital signs in staff rooms and office spaces are often the only way to keep front-line workers updated. 

Posters and paper notifications are expensive to produce and go out of date quickly. Keep everyone on the same page with emergency policy updates by broadcasting directly to digital screens that all will see. 

4. Digital signage to reinforce company culture

Your digital signage solution offers a range of ways to make everyone feel valued:

• Boost workplace morale by celebrating exceptional achievements, colleague birthdays and anniversaries
• Introduce new employees and help improve retention by sharing team bios to help everyone get to know each other
• Display customer testimonials around the building, demonstrating that everyone’s work is appreciated and valuable
• HR departments can use digital signs for onboarding new policies; even creating surveys that colleagues can complete in the break room.

Digital signs have a recall rate of more than 80%, making this eye-catching technology perfect for critical, time-sensitive notifications around your buildings. 

5. Streamline meetings and conferences

Have you ever booked a meeting, having invited important colleagues only to discover that there’s a double booking, and the conference room is unavailable?

Digital signage solutions come with a range of robust content management apps that help manage room timetables to prevent double booking. 

Most Mvix content apps integrate with your in-house content management systems so that room booking can be made in person via a touchscreen, online, using your intranet or in-house booking systems. 

6. Improve engagement with training

You’re likely to install digital signs in several locations around your building, making every room a potential training space. Digital screens can display any digital content, while their larger size offers impressive viewing distances. 

Use your digital signs to deliver training videos, integrating natively with applications such as Google Slides to make presentations simple. No longer confined to conference rooms, you’ll find that training is more accessible than ever. 

And there’s no need to be a graphic designer to create great looking digital content to accompany your training sessions. Simply use one of the super-accessible templates built into your digital signage hardware. 

7. Communicate across multiple locations

Most larger organizations operate over several locations around the country. Perhaps your headquarters is in one city and your manufacturing plant in another?

Broadcast the same content over multiple locations instantly with RSS feeds from your intranet or manage your content using a super-accessible online portal. And provide company-sensitive information over your digital screen network in seconds. 

Have Remote Employees?

Mvix also offers the option to send digital signage communications to remote employees via Virtual Players.

Get in touch, and we’ll happily help you decide how to use digital signage to boost employee communications both in & out of the office.