Digital signage is super-versatile. It provides an almost endless list of ways to represent your brand in-store or on the street. Digital signs offer visibility in large spaces - and, in part, this can be a problem.If your digital signage content is strong, you provide the viewer with a high quality representation of what your brand has to offer.But suppose your content is poorly executed, with low image resolution, illegible text, and a mash-up of visual clutter made worse with hideous bright colors and dark backgrounds. In that case, you can negatively impact your brand.They say you can't buy style, but you can learn the principles of good visual composition. This article is all about the negative impacts of poor brand content.
Graphic designers understand the semantics of visual design - it's kind of in the job title, isn't it? They know how to combine and contrast color, recognize the value of high contrast, and appreciate the priceless nature of a good template.There's no one-size-fits-all solution. What works for one business may not work for another. So, you might just want to use custom templates that do a lot of the work for you.Or you might want to learn a little about good composition.
Humans are visual beings - 90% of the information that makes its way to the brain is visual.Visual information is processed faster than any other type of information. We instinctively respond to good composition, and we naturally recoil from discord.Your visual design is what people remember about your business - way more than the text. It creates a lasting impression that directly affects the success of your business.46.1% of people determine a company's credibility from the way it's represented visually.Think about it – that's nearly half of all potential customers who judge your whole business based on its visuals.That's a lot riding on your design.
Digital signage has an astonishing recall rate: 47% of people can recall the visual content of a digital sign up to 30 days later. That's double the recall rate of traditional advertising.So, making a good impression counts.
There are very few companies that offer a truly unique product or service. Most of us have competitors, and we're all striving for the same customers.One way to differentiate your business from others is through your digital signage content. Digital signs are more visible and memorable than traditional static signs.But, remember, legibility matters.Some guidelines to consider:
Remember, poor design is worse than having no digital signage at all.
In addition to giving you an unwanted reputation, an amateur digital sign can make things harder for your customer.If your checkout signs are poorly designed, your customer could have difficulty understanding prices or recognizing special offers and discounts.Your point of sale location is the perfect place to advertise new products with digital screens attached to the back of your cash till. Make sure that your sales desk is clear of clutter - think about brand awareness in every part of your store; not just in your digital content.
Good digital signage design can boost your average transaction value, while poor design can deter customers from purchasing.In a popular FedEx study, 67% of people purchased a product because they noticed and liked an in-store sign.
Even if your customers buy from you, amateur digital signage design can still hurt your brand; reducing the likelihood of customer referrals.Unsurprisingly, good signage inspires people to refer their friends and family. 75% of the FedEx study mentioned that they would refer someone to a business because of the quality of their signs.
Firstly, consider what your design needs to achieve. Good design conveys your message with clarity, attracting and engaging your audience.Some more tips:
You know that grid pattern that overlays the camera feed on your cellphone? Well, welcome to the Rule of Thirds - a classical composition rule used throughout art history.Those four lines divide the screen into thirds. They're called Power Lines, and they help you to create better photographs.It's not always best to add the main subject of your image slap-bang in the middle of the picture. Try placing your subject along one of those Power Lines - the composition of the image changes and becomes more interesting.The strongest part of the canvas is the Powerpoint - where the lines intersect. So add the most interesting part of the subject on a powerpoint, and, again, your visual content suddenly pops.
Digital signage can bring a real boost to your business, but only when your content is well-considered. Hire a proofreader, a copywriter, or a graphic designer if you're not confident in your own skills.The investment will pay off.With the right design, a digital sign can boost interest in your brand, improve the customer experience, boost sales, and give you a winning edge over your competitors.
We're always happy to help, here at Mvix. Try our content design service or get in touch with any questions.Ask for a personalized software demo today.Get a Free DemoSet Up a Call