Digital signage has found its place in providing business value. The digitization of the marketplace is pushing end-user enterprises to invest in the technology. Consumers expect dynamic yet personalized information delivery, prompting business to reexamine how they’re communicating with and marketing to their audience.As a commercial integrator, whether on the corporate or small business level, looking for and finding the optimization sweet spots within an organization is an ongoing effort. To stay ahead, integrators need to take a proactive approach and be able to identify emerging technologies early, to spearhead successful business strategies, and to deliver quality without sacrificing the bottom line.
Digital signage is one of the easiest avenues for revenue, as it takes advantage of skills commercial integrators already possess, while leveraging their existing customer base. Applications of the technology for communication and marketing present great revenue, margin and account control opportunities.
With digitized consumers who crave instant gratification and consume information through non-traditional mediums, digital signage and its many applications continue to feed ever-expanding niche markets.From point of sale (POS) implementation and inventory control to customer management and content delivery, the digital signage pot of gold is paying out and integrators are reaping the rewards. End-user businesses are begging for digital signage integration. Organizations are starting to see the benefits of digital solutions and their dynamic flexibility. And now, more than ever, professional integrators are realizing just how much digital signage systems have to offer.
[intense_row][intense_column size="6" medium_size="6" small_size="12" extra_small_size="12"]Gone are the days of static message delivery. Digital signage options are quickly overtaking their traditional counterparts. Today, the inherent value provided by digital display systems to both professional integrators and everyday consumers is being intricately measured and optimized, and real-time data analysis is used to fuel adaptable digital message boards across industries. Digital signage is spreading like wildfire, and the versatility alone is impressing providers, businesses, and consumers alike with the ability to deliver quality content in an easily digestible form.As a provider, whether a traditional sign shop or a system retailer, introducing dynamic signage customers to digital inventory is an affordable way to adapt to an evolving industry. As a business with a digital display offering—anything from POS integration to restaurant menus or hospital message boards—finding the right signage system can completely change operations. And, as an end user and everyday consumer, accessing information and personalizing service has never been easier or more intuitive. From one end of the spectrum to the other—provider to business to end user—digital display systems have influenced the way individuals and organizations advertise and understand visual content.Adopting the technology as an integrator and either selling systems to those in need or installing one where it’s needed is an opportunity to create value across the board. Imagine if even a fraction of the 23 million small businesses—a professional demographic responsible for more than 50 percent of all sales in the United States—integrated digital display solutions into day-to-day operations. That’s a lot of dynamic and value-added content delivered to a lot of potential customers.[/intense_column][intense_column size="6" medium_size="6" small_size="12" extra_small_size="12"]
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Although digital signage isn’t necessarily a one-size-fits-all formula for success, it is highly customizable. Organizations and professional industries are rapidly evolving their content strategies to include digital display and adaptable signage systems. While traditional signage may never truly die, finding the sweet spot between static message delivery and digital signage can be beneficial to integrators in:
For these markets and many more, it’s the real-time rewards and flexibility of digital signage that makes the technology worth the investment. Employing its use in a corporate or information-based environment is beneficial. Also, integrating and offering sales and installation as a systems provider can be advantageous.
For commercial integrators, bringing digital display to the front lines drives business-to-business sales and implementation. Here are a few provider industries hopping onboard:
Regardless of where a signage system will be implemented, understanding the risks and rewards inherent is important. Too often, adopters and integrators attempt to tackle the entire array of digital signage inlets. This lack of focus on a niche or area of expertise leads to lackluster return on investment. Finding a niche and understanding customers doesn’t need to be difficult:
Commercial integrators from countless industries are taking advantage of the digital signage edge. The business of selling and supporting digital solutions has matured over the years. In fact, providers are finding success in partnerships and niche markets. Providers and system integrators are creating software and hardware solutions for clients in need.
Companies continue to create innovative new digital display equipment that pushes the technology and steers the marketplace. For professional corporate and systems integrators, the monetary and organic marketing cost of not having digital signage solutions at their disposal is quickly outweighing the cost of selling and buying the systems themselves. Finding the digital signage pot of gold and putting it to good use could change the way organizations operate.