What Is A Digital Reader Board?
Digital reader boards are digital displays that broadcast messages in stores, offices, event centers, and large open spaces like stadiums. Traditionally, organizations pinned posters and notices on static noticeboards to inform employees and visitors. However, these bulletin boards were cluttered, messy, and unattractive. As a result, guests and staff had a hard time deciphering information. Besides, customers often ignore newsletters and emails.
Digital reader boards have become a popular option among businesses looking for a more effective communication solution. These high-resolution displays are eye-catching and showcase a wide range of engaging content.
Digital Reader Boards
Does your organization need to promote directories, upcoming events, special offers, advertisements, projects, or general information? A digital reader board is a perfect solution for up-to-date communication. Unlike static message boards, digital signs enable real-time publishing from mobile devices or computers. The flexibility of these digital signage solutions makes them applicable in any facility, including a ski resort, hotel, convention center, airport, school, or convenience store.
You can set up electronic message centers in any space you want to transform into a learning center, such as a lobby or meeting room. Digital sign boards come in numerous different shapes and sizes, and you should evaluate your needs before you invest in a digital signage system.
Applications of Digital Reader Boards
Digital reader boards enable dynamic messaging to inform patrons and enhance the guest experience. Some of the signage applications of digital message boards include.
Building Directories
Traditional directories list locations and names in an uninspiring format. In comparison, a digital directory modernizes a building, enhances aesthetics, and improves wayfinding. Further, you don’t have to print new signs every time a tenant moves in or leaves or when you add amenities. Instead, you can update the information on a digital signage screen from your tablet or laptop.
Waiting Room Displays
Digital waiting room message signs can keep patients informed and engaged as they wait for consultation. Additionally, digital reader boards use high-quality images and brilliant graphics to reduce the perceived wait time and improve the patient experience in your clinic.
Meeting Room Signage
The installation of meeting room signage simplifies room booking and eliminates confusion. Also, the platform keeps guests and team members informed of current and future meetings. So, your employees can easily search for available rooms, book them in real-time and extend or cancel meetings. Furthermore, digital signage networks can synchronize with your calendar data for accurate company information at any time.
Digital Menu Boards
The restaurant industry is notoriously competitive, and modern establishments need high-performance communication tools to engage their guests. Beyond competitive prices, restaurants can leverage digital menu boards to promote daily specials, cross-sell products, and schedule menus depending on the time of day.
If you run a drive-thru, outdoor digital signs can help customers make decisions and facilitate traffic flow. Further, it is easy to update a digital menu board to reflect product availability.
Lobby Boards
Your lobby or reception shapes a visitor’s first impressions. If your guests find static entrance signs, they only take one look and move on. Hence, you miss out on opportunities to engage and inform your guests. On the other hand, digital lobby boards are dynamic and flexible as they can display various information, including news feeds or an inspiring quote. What’s more, you can use interactive kiosks to give visitors virtual tours of your facility.
Content Ideas for Digital Reader Boards
A reader board sign is an effective tool for broadcasting different kinds of content.
Live Data
Hotels can showcase live traffic and weather information on digital signage displays to help guests navigate the local area. Moreover, you can offer Lyft and Uber information for added convenience. Digital signage systems also integrate live streams, RSS feeds, POS data, Google Sheets, and countdown clocks.
Promotions and Special Offers
Digital reader boards can explain the value of your product or service and capture a customer’s attention. For instance, you can feature highly visual images of your offerings on outdoor signs and promote upcoming sales on in-store reader boards.
Social Media Feeds
Digital reader video boards can encourage customers to engage with your social media feeds. Additionally, the displays can feature content from your viewers and QR codes that direct visitors to your social media accounts.
Benefits of Digital Reader Boards
Digital reader boards have numerous benefits to businesses. First, a digital message board is a scalable medium that adapts to your changing needs. Therefore, you don’t need to print new posters to keep employees and guests up-to-date. Moreover, the reduced printing costs will improve your bottom line.
Secondly, marketers can control digital signs remotely and schedule messages to simplify the content creation process. Then, you can tailor displays based on time of day and enjoy the peace of mind of knowing that your audience will see relevant information. What’s more, you can embellish the content with your corporate logo to encourage customer loyalty.
In Conclusion
Staying engaged with customers is crucial for any modern business that wants to stand out from its competitors. As a result, companies are embracing digital signage to inform, entertain, and connect with audiences. The major benefit of digital reader boards is improved communication, but you can also expect reduced printing costs and an engaged and excited audience.
