8 Signs Your Business Needs More Than One Digital Signage Display

With continuous technological advancements, marketing is gradually evolving from boring and basic to simple and visually appealing. Most companies incorporate digital signage within their premises because of its functionality and to enhance the message they want to communicate with their stakeholders.

As a result, there are instances where you need multiple digital signages. Well-positioned digital signs increase sales, promote your brand, and keep your customers and staff informed. In addition, installing the best digital signage is becoming easier and cheaper, increasing its popularity. 

Here are a few signs to help you determine if you need more digital signage in your company. 

1. You have multiple products 

You need more than one digital signage to carry the multiple products you sell. For every product, you may need a separate digital signage screen. This approach brings some organization and allows your customers to focus on one product at a time.

Separate digital signage for every product allows you to generously display the product on the screen to capture your customers’ attention. It also allows you to display its key features and benefits. 

By availing clear images and benefits of your products on the digital signage screens, you greatly influence buyer decisions, which may have a ripple effect on your sales when customers buy additional products because of your digital signage. That is one of the many reasons why digital signage is vital to your business.

2. Your competitors are doing it

Every savvy business keeps tabs on what its competitors are doing. If you visit their premises and notice all the beautiful signs on display, it will prompt you to rethink your strategy. On the other hand, multiple digital signage displays may be trending in your industry. 

You must get multiple displays to remain up-to-date and stand out from the competition. But even when you do, ensure your digital signage content is relevant and beneficial to the well-being of your customers and employees.

3. You plan to launch a new product 

If you are creating a new product, you will need separate signages for the new product. That could include displays of the product’s development, an image of the finished product, and its pricing. The multiple screens allow you to give your customers comprehensive information on the product to help them understand what it is about. 

If it is a revamp of an existing product, multiple signages allow you to show before and after images of the product so that the customers can see a clear difference. 

4. You want to draw people’s attention 

If you want to grab the attention of both your customers and staff, consider using multiple digital signs. For example, you can have inspirational quotes or an image of your best-performing employee displayed to motivate your employees or quizzes and challenges to engage with your customers. 

Also, digital signage software helps you display a product from different angles. A video wall ensures your customers do not get bored by looking at the same thing daily. Instead, changing what you display will always grab their attention.

5. You want to communicate with your employees 

You can position multiple digital signs bearing the same information in different places within the workplace. This is a great way to ensure all employees receive the information. For example, this could be information on staff meetings or policy changes. 

Besides company information, you could use digital signs to inform your staff of any industry changes or trends. This could be information on current statistics they may need to act on.

6. You are looking for more engagement with your customers 

Digital signs are great engagement avenues with your customers. Suppose you have a traditional suggestion box that hardly has anything inside. In that case, you can install multiple interactive digital signage displays with a touchscreen where clients can input their feedback.

That will motivate them to leave reviews of your products and their customer experience. You can further encourage their feedback by capturing the images of participants to display them on their screens alongside their reviews.

Imagine how pleased customers will be to find their faces plastered all over your stores. Or have their friends tell them they saw their image displayed. That will encourage other customers to engage by giving their feedback. Statistics show that highly engaged customers can increase their purchase frequency by about 90% and spend 60% more on each purchase. So, increasing customer engagement by using multiple digital displays would boost your business.

Also, you can encourage your customers to use a specific hashtag on their social media posts, and then you can randomly select such posts and display them on your digital signs in-store. That would increase your brand’s visibility as more people post about your brand in the hope of their posts getting displayed in your stores.

Multi-screen displays also allow you to showcase case studies of different customers’ interactions with your products. Case studies are great for marketing. 

7. You want to improve brand perception and quality

Digital signage allows brands to give away their values to their customers without having to display a big sign that says, “look at how awesome we are.” Firstly, digital signage shows how heavily a business has invested in itself. While digital solutions are more affordable than they were a few years back, they still denote quality. As such, a brand that invests in digital signage is a company that believes in what it does.

Research shows that approximately 68% of consumers think that the quality of digital signage in a store or business reflects its quality of products and services. So, it’s no wonder many visual displays are popping up in almost every shopping mall worldwide.

Besides, big brands like Nike, Victoria’s Secret, and Apple have adopted digital signage solutions in store and at the front of it. With digital signage, you can convey brand messages fast while making your business the talking point among the competition. It’s no wonder 75% of consumers have told someone about a store just because of its signage.

8. You want to reduce perceived wait times and improve customer experience

One of the most frustrating experience for customers is having to wait in line, not knowing how long they’ll have to wait to be served. Even a short waiting period can feel endless and take a toll on your customers, but having more than one digital signage display can change that.

Imagine providing educational, entertaining, and promotional content on different screens within your store. Your customers would be so engrossed in the content that they’re less likely to feel like they’re wasting time. Undoubtedly, multiple screens can be helpful in situations where customers are likely to feel bored and impatient, such as in airports and waiting lounges. Yet, having more than one digital signage display can help reduce the perceived wait times by more than 35%. That would improve the customer experience and reduce frustration.

Conclusion 

Digital signs are great promotion media, and every business looking to improve sales and keep up with digital trends should incorporate their use in their daily marketing efforts. Get digital signage hardware like LCD, LED displays, media players, and other digital signage players. Using multiple signs is cheap and significantly enhances your company’s visual appeal while communicating with stakeholders.

Our digital signage solutions are a great place to begin. Now is the best time to implement these digital advancements in your business.