Shipley Do-Nuts Castle Hills
Shipley Do-Nuts Castle Hills, a popular locally-owned donut franchise serving Dallas suburbia, has selected Mvix, an industry leader in content-rich digital signage, to design and power their digital menu board network.
Introduction
The Shipley Do-Nuts chain opened as a single, family-owned bakery in Houston, Texas after Lawrence Shipley, Sr. created a gourmet donut recipe. Initially only selling the confectionery wholesale, the Do-Nuts success propelled the Shipley family business into the retail market by the mid-1940s. Today, the Shipley Do-Nuts chain offers over 60 varieties of the finest Do-Nuts and kolaches in the business, and it has expanded to over 300 locations throughout six mid-southern states.
The Challenge
Shipley Do-Nuts Castle Hills, locally owned and managed by three partners who live in Carrollton and Lewisville, is different from generic mom-and-pop donut shops. Opened in 2015, Shipley Castle Hills has an upscale feel that meets the needs of locals who expect and desire a higher level of product and service. Moving upscale raises the Shipley Castle Hills profile and avoids them being labeled pedestrian when compared with competitors.
This move led Shipley Castle Hills to invest in digital menu boards.
Deployment & Usage
Shipley’s decided on Mvix’s digital menu board solution.
Mvix’s solutions also include multiple content apps and widgets such as social media, YouTube, weather, QR code, enterprise HTML5 and more. The widgets allow restaurant operators to add live, tailored content to their menu boards which add value to the customer’s experience.
Kent and his team also drafted Mvix’s Design Studio to produce professional menu templates. Armed with years of digital content design experience and understanding, the creative services team was able to design menu templates that capture customer attention while adhering to Shipley’s branding guidelines and communication requirements.
Why It Worked
With the new digital menu boards, Shipley Castle Hill has seen improved engagement with their customers, reduced printing costs, and they’ve been able to manage menu items efficiently. “Mvix’s digital menu board solution is extremely easy to use,” said Kent Good, the franchise owner. “This and the professional content were the most appealing features of their solution,” said Kent. “The solution is cloud-based which means I can access it from any computer with an internet connection. The drag-and-drop editor means I can create and customize the menu templates with a lot of ease.”
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