Lobby Digital Signage: Who Can Use It? | Infographic
This article was previously posted in 2019 and has been updated with more information in 2024.
Digital signage has rapidly become a staple in modern business environments, offering a dynamic and engaging way to communicate with visitors and employees. Among the most popular forms of this technology is lobby digital signage, a versatile tool designed to enhance the experience of anyone entering a building.
Whether it’s a corporate office, hotel, or government building, lobby digital signage plays a critical role in creating a welcoming atmosphere, providing essential information, and improving overall communication.
Understanding who can benefit from lobby digital signage can be helpful. By tailoring content to the needs of various sectors, digital signage can effectively convey important messages, promote services, and engage audiences in a meaningful way.
Overview of Lobby Digital Signage
Lobby digital signage refers to the use of digital displays in the entrance or lobby area of a building. These screens can showcase a variety of content, including welcome messages, promotional materials, wayfinding information, and live updates. The primary purpose of lobby digital signage is to enhance the visitor experience by providing them with relevant and timely information as soon as they enter the building.
Lobby digital signage is increasingly important for businesses and organizations of all types. A well-placed digital sign can serve as the first point of contact for visitors, setting the tone for their entire experience. According to a recent study, 76% of customers say that digital signage captures their attention, making it an effective tool for communicating important information and promotions.
So the question is, who can use it?
Corporate Offices
In corporate settings, first impressions matter. Lobby digital signage can be a powerful tool for creating a welcoming environment for visitors. By displaying personalized welcome messages, wayfinding instructions, and company news, businesses can ensure that visitors feel valued and informed from the moment they step into the building.
For instance, a corporate office can use digital signage to greet visitors by name, display meeting schedules, and provide directions to various departments. This not only enhances the visitor experience but also streamlines the check-in process, reducing wait times and improving overall efficiency.
Internal Communication
Lobby digital signage is not just for visitors; it also serves as an effective communication tool for employees. Corporate offices can use these displays to share internal announcements, recognize employee achievements, and display motivational content that boosts morale.
By integrating digital signage into their internal communication strategy, businesses can ensure that employees are always in the loop, even when they are not at their desks. This can lead to higher levels of employee engagement and satisfaction, contributing to a more positive workplace culture.
Hotels and Hospitality
In the hospitality industry, providing guests with timely and relevant information is key to enhancing their overall experience. Lobby digital signage can be used to inform guests about hotel amenities, check-in and check-out procedures, and local attractions.
For example, a hotel can use digital signage to display information about on-site restaurants, spa services, and nearby points of interest. This not only helps guests make the most of their stay but also reduces the workload of front desk staff, allowing them to focus on more complex guest requests.
Promotional Content
Hotels can also use lobby digital signage to promote special offers, events, and loyalty programs. By displaying eye-catching content that highlights exclusive deals or upcoming events, hotels can drive guest engagement and increase revenue.
Before implementing a promotional strategy using digital signage, it’s important to understand the preferences and behaviors of the target audience. According to a recent survey, 47% of consumers say they prefer receiving promotional information through digital displays rather than traditional print materials. This highlights the importance of using digital signage as a key component of a hotel’s marketing efforts.
Healthcare Facilities
Healthcare facilities, such as hospitals and clinics, can greatly benefit from lobby digital signage. These displays can provide patients and visitors with essential information, including wayfinding instructions, health tips, and waiting time updates.
For instance, a hospital can use digital signage to guide visitors to different departments, inform them about safety protocols, and share health-related content that promotes wellness. By doing so, healthcare facilities can improve the overall patient experience and reduce confusion and anxiety for visitors.
Emergency Alerts and Notifications
In addition to providing general information, lobby digital signage in healthcare facilities plays a critical role in emergency communication. During a crisis, such as a fire or natural disaster, digital signage can be used to quickly disseminate urgent information, helping to keep patients and staff safe.
By integrating digital signage with existing emergency alert systems, healthcare facilities can ensure that critical messages are delivered promptly and effectively. This not only enhances safety but also demonstrates the facility’s commitment to patient care.
Educational Institutions
Educational institutions, ranging from elementary schools to universities, can use lobby digital signage to keep students, faculty, and visitors informed about important campus events and announcements. Whether it’s promoting a guest lecture, sharing important deadlines, or celebrating student achievements, digital signage is an effective tool for campus communication.
By placing digital displays in high-traffic areas, such as lobbies and student centers, schools can ensure that their messages reach a broad audience. This not only improves communication but also fosters a sense of community within the institution.
Wayfinding and Navigation
Navigating a large campus can be challenging, especially for new students and visitors. Lobby digital signage can assist by providing clear and concise wayfinding instructions, helping individuals find their way around with ease.
For example, a university might use digital signage to display interactive maps that guide visitors to specific buildings or departments. This not only reduces frustration but also enhances the overall campus experience, making it more welcoming and accessible.
Retail and Shopping Centers
In the retail sector, lobby digital signage is a powerful tool for driving sales and promoting special offers. Retailers can use these displays to highlight discounts, new arrivals, and seasonal promotions, encouraging customers to make a purchase.
For example, a clothing store might use digital signage to showcase the latest fashion trends or advertise a limited-time sale. By capturing the attention of shoppers as they enter the store, retailers can increase foot traffic and boost sales.
Customer Engagement
Beyond promoting products, digital signage in retail settings can enhance the overall shopping experience by providing interactive content and engaging brand storytelling. Retailers can use these displays to create immersive experiences that resonate with customers on a deeper level.
For instance, a store might use digital signage to offer virtual fitting rooms or interactive product displays that allow customers to explore the features of a product before making a purchase. This not only enhances customer engagement but also differentiates the brand in a competitive market.
Public Institutions and Government Buildings
Public institutions, such as government buildings and community centers, can use lobby digital signage to disseminate important information and updates to the public. Whether it’s sharing news about upcoming events, providing public service announcements, or displaying building hours, digital signage is an effective way to keep the public informed.
For example, a city hall might use digital signage to display information about local government services, upcoming elections, or community events. This not only improves communication but also fosters transparency and trust between the government and the public.
Security and Emergency Communication
In addition to providing general information, digital signage in public institutions plays a vital role in security and emergency communication. During emergencies, such as severe weather events or security threats, digital signage can be used to quickly convey critical information to the public, helping to ensure their safety.
For instance, a government building might use digital signage to display evacuation routes during a fire or provide real-time updates during a lockdown. By integrating digital signage into their emergency communication plans, public institutions can enhance public safety and security.
Entertainment Venues and Museums
Entertainment venues, such as theaters, concert halls, and museums, can use lobby digital signage to promote events and provide visitors with essential information. These displays can showcase event schedules, ticketing information, and promotional content, enhancing the overall visitor experience.
For example, a theater might use digital signage to display showtimes, cast information, and behind-the-scenes content, creating a more engaging experience for visitors. This not only drives ticket sales but also enhances the overall atmosphere of the venue.
Interactive Exhibits
In museums and other cultural institutions, digital signage can be used to create interactive exhibits that engage visitors in new and exciting ways. By incorporating touchscreens and other interactive elements, museums can offer visitors a more immersive and educational experience.
For instance, a museum might use digital signage to allow visitors to explore a virtual exhibit or learn more about a particular artifact. This not only enhances the visitor experience but also helps museums attract a broader audience, including younger and tech-savvy visitors.
Transportation Hubs
In transportation hubs, such as airports, train stations, and bus terminals, lobby digital signage is essential for providing real-time updates on arrivals, departures, and delays. These displays ensure that travelers have access to the most up-to-date information, helping them make informed decisions and reducing the likelihood of missed connections.
For example, an airport might use digital signage to display flight status updates, gate information, and weather conditions. By providing this information in real-time, transportation hubs can improve the overall travel experience and reduce stress for passengers.
Advertising Opportunities
In addition to providing information, digital signage in transportation hubs offers valuable advertising opportunities. With a captive audience of travelers, transportation hubs can use digital signage to display targeted advertisements, generating additional revenue for the facility.
For instance, an airport might use digital signage to showcase ads for local hotels, restaurants, or attractions, encouraging travelers to explore the area. By leveraging the advertising potential of digital signage, transportation hubs can create new revenue streams and enhance the overall passenger experience.
Tailoring Lobby Digital Signage to Your Needs
Whether you’re looking to improve internal communication, promote products and services, or enhance visitor engagement, lobby digital signage offers a powerful solution for achieving your goals. By investing in the right content and strategy, you can maximize the impact of your digital signage and create a more dynamic and engaging environment for everyone who enters your building.
