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Digital signage is saturating every corner of the market and as a result, the need for digital signage resellers is increasing rapidly. A digital signage reseller operates as the middle man between digital signage vendors and customers.While the demand for digital signage resellers is increasing, potential resellers need to first have a clear plan in mind when selling digital signage. In order to capitalize on this industry, a digital signage reseller must know what to sell (such as what type of digital signage player to recommend), who to sell to, how to select digital signage vendors, how to market their services, and much more.
Digital signage resellers have the option to choose what they want to sell. You can choose to specialize in one area such as the digital signage player and installation or expand your offerings for more added-value to your customers. Resellers often sell:
While selling to “anyone” may be ideal, it is often not realistic. Instead, focus on a specialization that makes sense to you when selling digital signage. This specialization will mold the types of hardware, software, and services you sell as well as alter your selling pitch. Some specializations include:
Vendors offer different product mixes and reseller programs so it’s important to do your research when selecting which ones you want to partner with. Some things you should keep in mind when selecting digital signage vendors to work with include:
Once you’ve established your value proposition and found which vendors you want to work with, it’s important to market yourself and create a strong online presence. After all, if no one can find you, they don’t know your services exist. Some ways to attract new business include:
For a more full, in-depth breakdown of how to be a digital signage reseller, download our free guide!
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