Corporate communication is one of the most vital business strategies you can employ. In fact, a strong corporate communication strategy can increase returns to shareholders by an impressive 47%. Let alone the fact that employee productivity increases by 20-25% when they feel connected to their workplace. However, a brand’s corporate communications have to be built and developed in a cohesive and strategic way, to be powerful and effective. Therefore, we are going to take you through 3 steps that will transform and unite your company’s communication efforts to form a corporate communication strategy.Let's first look at what corporate communication is before we work on improving or strengthening our strategy.
Let’s put it this way: it’s through effective communication that customers learn about a brand’s products or services, including what makes them unique. But most importantly it’s also how management and employees coordinate their activities so the entire company can replicate and embody its personality, goals, and essence. In addition, having strong communications internally helps to boost employee morale. You simply can’t overstate how important it is to keep a brand’s communication cogs running. But how do you go about it? Let’s take it step by step.
Trying to roll out a corporate communication strategy without having the core elements of your business in place, is like building a house with no foundations. Essentially, that house is going to slide into the mud. And it all starts with reacquainting yourself with your brand, where it sits in the market, and assessing the competition. That way, you can have a building block that all communication comes from to make sure everyone is on the same page.
And once you have these, you can move onto the next question.
As we touched on before, effective communication in the workplace is paramount. Without it, it is impossible to build innovative products, provide exceptional services, engage employees or satisfy customer needs.The ripple effect is powerful. You need to take a long hard look at your current strategy to make sure you’re communicating effectively and have happy employees.But a staggering 60% of businesses don’t have a long-term strategy or vision for their internal communication and over 21% of internal communicators say that there is no planning attached to their internal communication strategy. You need to be different.
Then it’s time for the final question and bringing it all together.
This is a crucial step, as making sure everything is aligned is going to be intrinsic to ensuring your corporate communication strategy is cohesive and highly relatable. You’re going to need the following in place:
Remember, fixing a corporate communication issue is not a quick or simple process. On the contrary, it takes research, strategy, and time. You’re going to need to be both proactive and reactive to make your communications work powerfully.FINAL TIP: Always communicate with your customers, employees and stakeholders on a human level. If you’re unsure what types of communication and content they want from you... ask them! People like to be consulted and they respond well to being asked their opinion. Do you want to talk more about how digital signage can boost your corporate communication strategy? We’re experts in digital signage and can deep dive into exactly what your business needs. Contact us on 866 310 4923.