Bring the Holiday Festivities to your Hospital with Digital Signage

From wayfinding and making navigation easier to building brand loyalty, there are several benefits of using hospital digital signage for patients, visitors, and employees alike. What’s more, during the holiday season, you can use digital displays in several ways to improve patient morale and bring in the holiday festivities and cheer to your healthcare facility.

Digital signs have the distinct advantage of being easily changed. Schedule a change of your digital signage content to improve the patient experience this holiday by exploring the following ideas for the content.

1. Navigation Made Easier

Give your patients and visitors a sense of control by making wayfinding easier when you provide the relevant information. Additionally, place interactive signs in the lobby and in the hallways to help anyone find their way around the facility. It may not seem like it, but it’s quite empowering not to ask nurses or any other staff for directions all the time.

Pair these direction signs with directories, and you’ll make navigation around your facility even easier. Also, visitors will have an easier time finding the waiting room, cafeteria, and any other space within your hospital.

2. Family Photos and Videos

With digital signage, you can explore more than just text as a medium for your content. Content that includes photos, graphics, video, and sound will generally capture and keep people interested more than plain text.

Have family and friends of your patients put together some photos and videos. Also, Facebook and other social media posts from loved ones will do well. This type of content on your digital screens will provide a positive distraction for your patients.

Getting together is a big part of what happens this time of the year. Being able to do so, even virtually, will provide the familiar comfort that will take away your patients’ worries and anxiety.

3. Patient-Generated Content

Some of your patients would be more than happy to share their stories, so why not give them the platform to do so? Create content around how far along your patients have come in their journey to recovery and better health and everything they’re thankful for this holiday season. Share these stories of strength and resilience on the huge video walls, and other patients will be more than encouraged.

And, how about those hopelessly cute angels you helped to bring to this world. Give a shout out to, and congratulate the new mothers, and it will uplift the spirits of those waiting to get into the labor room.

4. Something New at the Cafeteria or Snack Bar

Showcase new specials for the holidays with digital menu boards. Being able to easily access and enjoy their favorite snack can greatly uplift your patient’s morale. It’s no Christmas dinner at home with the family, but it’s definitely something when you can enjoy something different from the hospital food you have become so used to eating.

On the other hand, you can run advertisements and highlight the new items on your menu with some beautiful pictures and videos. Highlight any combo specials patients and guests may like. You can improve the experience by having approximate wait times displayed on the digital screens.

5. Creating an Intentional Ambiance

Display a natural environment with some soothing sounds for the background, and you’ll be creating a calm space in your facility. What’s more, this kind of soothing environment will help ease the stress and anxiety your patients and visitors may be experiencing.

And why not really make it about the festive season with some soft holiday tunes as part of your playlists? It’s a wonderful idea for patient entertainment. For instance, you can share videos of your patients singing along to their favorite holiday tunes.

Another great idea for creating that perfect ambiance is displaying a large fireplace on your huge video wall using content apps on digital signage software. Everyone will be so nostalgic about when they’d all sit around the fireplace and open their presents.

Why It Matters

Being a patient at the hospital is quite difficult under any circumstances, whatever the time of year. It can be especially tough on patients during the holiday season. It can be so overwhelmingly disheartening to know that you’ll not be spending time with friends and family doing gift shopping and exchanges, trying out your favorite and new holiday recipes, and whatever else you do for the holidays.

Further, patients need some good cheer and something to lift their morale. You can never underestimate the impact of a positive spirit and mindset and great patient experience on recovery.

Say It with the Signs

Seeing how crucial good cheer is, explore different ways, including different digital signage solutions, to lift the morale of your patients and visitors. What’s more, invest in digital signage software, content management software, get proper technical support, and explore the content ideas outlined above to deliver a better experience this holiday season. You don’t have to organize a holiday bonanza at the hospital to improve patient morale.