Signage Solutions For Your Campus

For a while, the general view has been that the education sector hasn’t been as quick as the corporates in adopting digital transformation, including the use of digital signage. Things are quickly changing, and 70% of college campuses that participated in a survey have implemented digital displays.

This uptake is highly attributable to higher educational institutions gaining a full understanding of all the benefits they can look forward to by implementing an on-campus digital signage network. Of course, these numbers are expected to keep growing, increasing the market share of the education sector.

Types of Digital Signage Solutions

There is a wide range of digital signage solutions and with some content ideas for campus communication, you can create a mix of signs for your campus. Here is a look at the top four digital signage solutions that would be perfect for a campus setting.

Wayfinding and Interactive Maps

College campuses can be quite vast and new students and visitors may easily get overwhelmed as they find their way. Building directories and directional signs are good examples of dependable wayfinding digital signage technology. Similarly, interactive maps of the campus on digital signage displays with touchscreen capabilities and custom wayfinding tools can make wayfinding much easier.

Event and Announcement Boards

Digital signage is one of the most effective campus communication solutions for showcasing event information and news. From upcoming events, seminars, conferences, and holidays to announcing changes in school policies and other relevant details, you can be sure the right information is reaching the right people, at the right time.

Digital Menu Boards

Cafes on campus can use digital menu boards to boost their sales and increase customer satisfaction. These boards are perfect for showcasing specials, along with allergen information. With digital menu boards, content scheduling is quite easy so you can have different content showing for the breakfast, lunch, and dinner menus. 

Emergency Alert Systems

Digital displays can help enhance campus safety and security. You can showcase emergency phone numbers that students may need in case of an emergency. Adding easy-to-follow instructions, with demonstrations, of what to do during emergency situations such as a fire, will enhance everyone’s safety.

Benefits of Digital Signage on College Campuses

It has become more apparent that digital signage is the future of communication, and not just on campuses, but also across other settings such as retail stores, restaurants, and more. Invest in digital signage and you can confidently look forward to enjoying several benefits throughout your campus.

Improved Communication

Digital signage provides an effective way for university and college administrators to reach students, faculty, and visitors. The dynamic content is also an instant attention grabber. This way, you don’t have to worry about the targeted audience missing the signs.

Enhancing Student Experience

By providing the students with accurate information and updates, digital signage helps to improve the student experience. For example, wayfinding ensures new students don’t get too frustrated or waste too much time finding their way around campus. Similarly, digital signs can help promote campus events that help enrich the student experience because there is more to student life than academics.

Time and Cost Savings

With traditional campus communications such as posters, you would have to worry about the cost of printing and distributing the printed material. There are no such costs with digital signage. Similarly, updating traditional signage is time-consuming, whereas you can update digital signs with just a few clicks, thanks to real-time update capabilities.

Increased Sustainability

In addition to the costs and time investment, not having to print posters, menus, bulletins, event schedules, and more, reduces your campus’ paper waste. Digital signage helps to reduce environmental impact, ensuring your campus is green.

Case Study: Campus Digital Signage Success Story

As highlighted, there are several benefits you can look forward to with campus digital signage. That said, enjoying these benefits is not by chance. Partnering with the right service provider who will get your project done right is key. From selecting the system components, and managing the digital signage content, to planning for the strategic deployment of these digital displays is key to getting value for your money.

Mvix remains a trusted digital signage provider. One of the campuses we have had the privilege of working with is the Montgomery Community College (MCC). Our team did an exceptional job and we are proud to have met and exceeded client expectations.

MCC needed a more effective solution to deliver announcements and updates to the students and faculty. The college also needed a communication channel that would drive engagement with students and visitors. Our team deployed a campus-wide digital signage solution with Mvix-CMS-HTML and Google Docs widgets. The deployed digital signage network included digital menu boards, news and event bards, RSS feeds, social media feeds, wayfinding technology, and more.

Implementation Tips

A properly implemented digital signage campaign will improve communication and drive engagement on your college or university campus. Our experience has been that you can get it right by following some guidelines and here is a brief overview of some of the best top five tips.

Eye-Catching Content Wins

The more visually appealing and interesting the content on the campus digital signs, the more the students will want to look at them. Use a mix of images, animations, videos, and other dynamic content for that eye-catching effect. Because the average human attention span is about 8.25 seconds, you must design your signs for attention-grabbing.

Run with Social Media Feeds

College students love social media. According to one study, 98% of U.S. college students use social media. You can, therefore, be sure the students will want to engage with the digital signage if you run social media feeds on the displays. Using hashtags and displaying user-generated social media content will have an even bigger impact.

Make It Accessible

Ensure you don’t leave out any student, by making the digital signs accessible. From the selection of font, images, and text to the placement of the sign, you should plan your digital signage strategy with every student in mind, regardless of their physical and other challenges.

Keep It Fresh

Refresh the content on your campus digital signs frequently. Fail to do this and the students will easily get bored and stop looking at the signs. Also, if the students look at the signs and find outdated information that adds no value, they will definitely not bother looking again.

Track Progress

There is always room for improvement. Using analytical tools to see how well the digital signs are working can provide insights into what you can do differently or better. From mixing up the content to changing up the placement of the signs, you will know what to do to get more from your investment.

In Conclusion

University and college campuses can use digital signage for a wide range of purposes, such as displaying events, class schedules, directions, emergency notifications, and more. Digital signage, with its various features, such as the ability to display multimedia content, and interactivity, is easily one of the most effective campus communication solutions. 

In addition to being effective at capturing the attention of the target audience, digital signage also saves time and is good for the environment. Whatever the size of your campus, partnering with a digital signage provider to deploy a digital sign network will help enrich the student experience in various ways.