10 Content Ideas to Display on Hotel Digital Signage
The hotel industry is massive. As of 2022, the hotel and motel industry in the U.S. is worth $177.6 billion. This means that there is a lot of competition out there. If you’re running a hotel, you’ll want to make sure you provide the best customer experience possible. One way to do this is by replacing any static signs you may have with digital signage.
Hotel digital signage allows you to constantly update your content and to display more dynamic and engaging content than static signs ever could. As a result, you’ll be sure to leave a great first impression on your guests. With that in mind, the following are ten digital signage content ideas that you can use for your hotel:
1. Highlight hotel amenities
Not all guests will be aware of all the amenities your hotel offers. By displaying information about your pool, spa, fitness center, or other amenities on your digital signs, you can encourage guests to make use of them during their stay. Doing so will ensure that they are able to take advantage of all that your hotel has to offer, thereby improving the guest experience.
2. Promote upcoming events
If your hotel is hosting any special events, such as a concert or a conference, be sure to promote them on your digital signage. Doing so can help increase awareness of the event and encourage guests to attend.
3. Advertise local attractions
Many guests will want to explore the area surrounding your hotel during their stay. As such, you should use your digital signage to advertise local attractions. This will help guests plan their days and make the most of their time in the area. You could even team up with local businesses to promote their services, products, and events.
4. Display restaurant menus
If your hotel has a restaurant, be sure to use your digital signage to display the menu. Digital menu boards will give guests an idea of what they can expect from the restaurant and may encourage them to dine there during their stay. You’ll be able to easily update the menu on your digital displays whenever needed. For example, if you have a new special every day, you can update the menu items to reflect that.
5. Offer directions and maps
You can use digital signage displays as wayfinding signs to help guests find their way around your hotel and the surrounding area. By displaying directions and maps on your digital sign’s touchscreen, you can help guests get where they need to go with ease. For example, you can display how to get to the lobby, restaurant, conference rooms, and more.
6. Provide weather information
Display the current weather conditions in real-time as well as a forecast on your digital signage. You could also include information about any severe weather that may be headed to the area. By providing such information, your guests will be able to plan their days accordingly and avoid any unpleasant surprises.
7. Showcase customer reviews
Customer reviews and testimonials are a great way to convince potential guests to stay at your hotel. In fact, according to one study, 81 percent of guests will read reviews before checking into a hotel.
You can display this content on digital signage screens inside your hotel lobby or even right outside your entrance for anyone to see. You could even highlight specific reviews that mention specific examples of a positive customer experience, such as the great staff or comfortable rooms.
8. Allow self-check-in
In today’s digital age, many guests prefer to use self-service options whenever possible. As such, you should consider allowing guests to check into their rooms using interactive digital signage. This can help reduce wait times and allows guests to avoid having to stand in queues at the front desk. You could even allow guests to choose their own room from a list of available options.
9. Offer travel information
If your hotel is located in a tourist-friendly area, there’s a good chance that many guests will be arriving by cab, bus, or train. As such, you should use your digital signage to provide information about local transportation options. You could even team up with a local transportation company to offer discounts to your guests.
10. Display user-generated content
Encourage your guests to share their photos and videos from their stay at your hotel using your digital signage. You can then display this user-generated content on your screens for everyone to see. This is a great way to create a sense of community among your guests and make them feel more connected to your hotel. Plus, it’s a great way to promote your hotel on social media, thereby helping to strengthen your digital marketing strategy.
Digital signage solutions are becoming more and more popular within the hospitality industry. This is because they are a great way to improve the guest experience. By using it to display important information, you can help your guests feel more informed and connected to your hotel.