How Art Galleries Can Utilize Digital Signage
Gallery exhibitions have witnessed a reduction in foot traffic over the last few decades, especially with the rise of COVID-19. Now more than ever, art galleries need to embrace new technology to make art more accessible and attract more visitors. Digital signage can provide the exposure needed to create an experience, which can optimize exhibition traffic.
Additional ways art galleries can use art signages include the following.
1. Expand Creative Expression
The traditional approach to creative expression often uses physical resources such as drawings, carvings, canvases, and paint. There is only so much artists can create with a physical object. Fortunately, with digital technology, artists can expand their creativity and expression without physical constraints. Choose a robust digital signage software that features a high number of templates and content apps. Why? This is so your creativity isn’t limited.
2. Reduce Production and Distribution Costs
Fine art is expensive due to a number of reasons, among which is the cost of production and exhibition. In fact, if you want to showcase your work of art to the elite art connoisseurs, you’ll need to schedule an exhibition at an elite-level art gallery.
Similarly, creating art isn’t cheap. There is a reason for the term “starving artist” as the investment can be expensive and the ROI isn’t immediate. As a result, investing in promotional tools, such as social media, and attracting a new audience through digital signage is key. For example, by placing signage in your windows previewing art at an upcoming exhibition, you can attract prospective buyers and buzz for a packed showing.
Likewise, digital signage in art galleries can lower production, publication, and distribution costs. No need for pamphlets detailing the artist’s background. This can be shown through signage. Mini PCs can be placed next to each piece to display the name. As a result, this will reduce paper and time. Overall, digital sigange is cost-effective for both artists and galleries.
3. Enhance Customer Experience
Digital image solutions have made it easy for art galleries to tweak their exhibition design. Typically, art gallery employees will display art pieces without explaining the artists’ vision or the complexity of each piece. Viewers are left to interpret the pieces based on what you think.
Although this method has worked for centuries, there is a better way to display works of art. Galleries can embrace immersive exhibitions to showcase art pieces on large video walls. Therefore, this would create more engaging and immersive experiences for art lovers compared to conventional art exhibits. Subtle changes to the background can also influence the emotional level and interpretation of each piece.
Alternatively, art galleries and museums can add interactive monitors in public spaces such as the lobby to welcome visitors. Such uses of digital signage technology can significantly improve the museum experience by providing easy access to relevant information.
Nowadays, people are looking for interactive experiences, and staring at a painting, sculpture, or carving may not cut it. You need to figure out ways to integrate digital signage in art galleries to continue attracting art lovers of all ages.