Market Creations
The fast growing fast-casual locations “Market Thyme” and “Market Creations” announce the completion of digital upgrade projects. This included installation of dynamic digital menu boards across all locations. Learn why Mvix signage systems offered the best value to their project and the end results after deployment.
If you’d like to read the full case study, you can view and download it here.
Introduction
Market Thyme & Market Creations are one of many fast-casual restaurants owned and operated by founder Bryan Choi. Since 1988, Bryan has been a pioneer and promoter of a straightforward business approach: fresh, high-quality foods in a clean and elegant venue. One of the fastest-growing concepts of the restaurant industry over the last decade and in 2014 has been the fast-casual restaurant. The concept is a marriage between quick service and newer consumer demand for fresher, healthier food options.
The Challenge
As one of the fastest-growing segments in the food-service industry, fast-casual appeals to young professionals. Additionally, young professionals gravitate towards a contemporary lifestyle. Market Creations was looking to deploy this strategy by upgrading digital menu boards. The deployment would be for all of their Market Thyme and Market Creation locations. They also needed to control their digital menu boards from their corporate office.
Deployment & Usage
The centerpiece of this project was Mvix digital signage screens, menu boards, and dynamic video displays installed across all locations in Chicago and Cleveland. Large-panel digital screens displayed content such as menu information in place of traditional paper menus and signboards. As a result, it enabled dynamic content updates keeping the menu information fresh and relevant. Additionally, their dynamic menu board systems are managed remotely from the corporate office located in Chicago downtown.
Why It Worked
“Mvix has been a perfect partner during this project. These systems allow us to update our menu boards not only every day to display daily specials, but multiple times during the day automatically, allowing them to switch from breakfast to lunch displays or highlight new menu items/specials,” said Jeffrey Chang, Managing Director at Market Creations. “Their technical support team was by far one of the best ones we have dealt across any of our technology vendors. It’s a solid company, with a versatile yet robust product. I think they are the game changers.”
