Chocolate Shoppe Ice Cream

An over 50-year-old legendary brand – Chocolate Shoppe Ice Cream – Wisconsin’s premier super-premium ice cream destination – installs Mvix digital menu boards in their locations.

Download the full case study here.

Introduction

Chocolate Shoppe Ice Cream, Wisconsin’s sole seller and distributor of super-premium ice cream, opened its doors in 1962. So what does the super-premium in “Genuine Super-Premium Wisconsin Goodness” mean? Simply put, it means the best around! To be considered super-premium, ice cream needs an ‘overrun’ of less than 50% (ice cream overrun refers to the amount of air pushed into the ice cream while it is being made). The Chocolate Shoppe Ice Cream standard is 35% overrun, which results in a creamier, smoother, and richer ice cream.

The Challenge

Chocolate Shoppe Ice Cream wanted an option to automate and tailor menu boards to specific store locations, as well as raise awareness for their budding portfolio of ice cream offerings.

“We wanted an easier way to maintain all the digital menu boards in our stores at the same time. With the Mvix digital menu boards, it’s very easy to make up-to-the-minute updates remotely,” said Kaia Sunne, the Art Director at Chocolate Shoppe Ice Cream.

Deployment and Usage

• 8 Xhibit Lite Digital Signage Player w/ HDMI Wifi
• 96 Premium Support per device
• Professional Training

Why It Worked

Chocolate Shoppe Ice Cream’s selection of Mvix digital menu boards was focused on the ease of use and accessibility to customer service. The simple user interface of the Mvix solution and the ease of updating content were the most important draw to the Mvix software solution. Within a few days after purchase, Mvix’s systems were up and running and it did not take long for Kaia and her team to purchase additional systems.

“We have also added digital menu boards so guests can easily see our broad variety of treats,” Kaia added. “The digital menu board has motion so it stands out compared to static signage, drawing more attention on items we are promoting along with other key brand messaging.”