C.R. England
C.R. England wanted an innovative medium to communicate with employees and truckers. Additionally, they also waned digital signage screens to display performance metrics, weather, announcements, websites, event calendars, menu boards, and more. Mvix provided that solution.
Introduction
C.R. England offers transportation resources and capabilities through their National, Mexico, and Regional truckload services in addition to Dedicated service and Intermodal containers. As a four-generation family-owned business, C.R. England’s values have enabled them to expand its offerings while keeping its commitments to safety, service, family, integrity, and excellence. Since opening in 1920, they have expanded operations to the country’s 48 contiguous states as well as Mexico.
The Challenge
C.R. England wanted an innovative way to relay real-time communication to drivers and employees. C.R. England offices welcome many truck drivers, employees, and customers. One of their core values is providing best-in-class service to their customers. In order to keep this commitment and communicate proactively, C.R. England wanted an effective communication strategy to push out all their safety tips, messages, and driver campaigns. However, their offices only used static posters and banners to relay messages to their drivers. These static posters and flyers had limited flexibility and lacked interaction. In addition to their print efforts, they wanted a dynamic digital display
system to communicate with employees and provide a welcoming space for stopping truckers.
Deployment and Usage
C.R. England implemented a digital signage network of 26 displays across 7 of their offices, all powered by the Mvix
Digital Signage Platform. Across seven of their locations, displays were placed in lobbies, hallways, workstation areas, and their cafeteria. Mvix’s flexibility and robust content allowed C.R. England to use their digital signage in multiple different ways.
Why It Worked
The digital signage network helped C.R. England communicate more with their drivers as well as employees, relaying important information about performance, announcements, and more.
As a result of the digital signage implementation, C.R. England employees noted an improvement in their overall communication across offices. The strategically-placed screens provided an innovative way for the company to display
information.
Lastly, implementing the digital signage network created a modern, comfortable, and inviting atmosphere. Truckers and other visitors liked the new, interactive digital signage screens. For employees, it provided an up-to-date, different way to engage with one another. C.R. England can show real-time events and spotlight employee performance.
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