Crowne Plaza Dulles
Crowne Plaza Dulles wanted to modernize communication with guests, corporate groups, and employees. As a result, they deployed 15 Xhibit signage systems and noted a marked improvement in guest and employee satisfaction.
Introduction
Crowne Plaza Dulles Airport completed a $14 million renovation in April of 2016, which included upgrades to its 327 guest rooms, 12 conference spaces, and the addition of Starbucks, Houlihan’s Restaurant and Bar, and the Executive Club Level & Lounge.
The Challenge
Before renovations, the hotel lobby used static pop-up banners to inform and guide guests to events or conferences. Furthermore, for each of the 12 conference spaces, the Meeting Director would insert paper signs into clear, wall-mounted placards to indicate room assignments. Signs required extra resources and time for the staff to keep them updated throughout the day.
Deployment and Usage
Mvix provided a digital signage network consisting of 15 displays throughout the hotel. As part of the Crowne Plaza renovation, Mvix implemented 2 displays in the hotel lobby, 12 meeting room signs for the conference spaces, and 1 display in the employee lounge. Additionally, Mvix’s platform offered remote management, for the Meetings Director to manage the displays and content from the main office.
Why It Worked
The new digital signage solution gives Crowne Plaza Dulles a modern aesthetic and provides a personal touch to visitors. From the outset of the implementation, the Meetings Director was impressed with the digital signage software platform. Additionally, Tim has noted that the flexibility of the software has allowed him to create custom content.
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