5 Places to Install Interactive Digital Signage In Retail Stores

The retail world is facing stiff competition from e-commerce businesses. With the battle lines drawn, there’s a never-ending fight for customers’ attention and hard-earned cash. Therefore, retailers must put more effort into attracting and engaging customers in their brick-and-mortar stores. One way they’re doing this is by leveraging digital signage. Statistics show that approximately 76% of customers enter a store after seeing a digital sign.

More specifically, retail stores that incorporate interactive digital signage solutions report more customer engagement and better customer experience. With interactive displays, customers can get in-store experiences that rival what online businesses offer, such as the following:

• Ability to choose from multiple delivery options
• Convenient inventory explanation
• Self-service options
• Easy access to customer reviews

Evidently, interactive digital signage adds interactively to traditional digital signage. Not so long ago, digital signage was all about screens displaying time-orchestrated digital content such as Flash, images, videos, text, and HTML. However, all that has changed with interactive digital signage software and apps that convert viewers into users. The solutions allow retail store customers to express their preferences and selections similarly to online shopping experiences.

Clearly, interactive digital signage can open up many new options for retail store displays. Besides, they can be the real deal for customers. If you run a retail store, this post guides you on the top five places to install interactive digital signage for the greatest return on investment.

1.  Entrance

Installing interactive digital screens at the entrance is an excellent way to reel customers into your store. Touchscreen displays can be the solution that helps with wayfinding by showing customers where to go for what they need. They also keep them engaged by providing real-time information. Innovative touch screens that employ advanced tech features like infrared touch, RFID, and Bluetooth are miles ahead of the basic video on loop.

For example, think of a digital signage display that allows your customers to create different scenarios. They can press and hold a knob playing music through a bulb in one situation. In a different scenario, a bulb adjusts from daytime to nighttime. Lastly, the bulb also creates a fake lightning storm that causes the power to go off. Once the lightbox goes off, the bulb pops back on to display the battery backup feature.

Such was the creative use of interactive signage by GE Lighting to promote itself at the entrance, enticing customers to get inside for more innovations. Depending on what your retail business offers, you can have a replica of such enticing signage to attract customers to your store.

2.  Changing Rooms

If you run a fashion retail store, pay attention to the functionality of interactive digital signage. Notably, successful brick-and-mortar fashion stores install digital signage solutions in every store area, including the changing rooms, front windows, and service desks.

Subsequently, changing rooms can benefit from all sorts of innovative interactive signage. As an illustration, you can change the atmosphere through smart mirrors, making the shopping experience more enticing.

You can draw inspiration from a digital marketing agency in the Netherlands to bring the thought closer home. It created an interactive social wall to display Instagram photos to visitors. The 85″ interactive multi-touch video wall had a selfie camera to visually bathe consumers in the latest lingerie trends. Store visitors would have their moment of fame as they took selfies and displayed them on the big screens.

The interactive signage creatively turned Hunkemöller’s physical space from an ordinary grab-and-go store into a memorable and immersive shopping experience. By letting customers engage with the brand, the store delivered a rich experience. As if that wasn’t enough, the brand eventually rolled out the application to 8 other stores around Europe.

Undoubtedly, there’s so much you can achieve with interactive signage solutions in your fashion retail store. Interestingly, 44% of shoppers admit that social media increases purchasing decisions. As your customers see selfies of other shoppers on the social wall, the fear of missing out (FOMO) kicks in. Subsequently, they may purchase the same products to look as good as the people they see on the screens.

3.  Service Desks

In the modern world, everything points toward self-service solutions as a necessity every business must avail. While it seemed that public touchscreens would wane with the rising stigma against physical touch a few years ago, the solutions are now more important than ever. Self-service touchscreen kiosks like buy online, pick up in-store, and QSR self-ordering kiosks have penetrated most retail stores. They have solidified their role in delivering customer-centric experiences through interactive content.

Providing quick access to information at the service desks can help your customers and employees save time. Research shows that 81% of customers try to take care of issues themselves on their mobile devices before engaging a live representative.

As such, ready access to FAQs and general information on products and your store can enable customers to make quick decisions while at your store. Besides, interactive touchscreens can go a long way in queue management, eliminating the need for customers to wait in line to have their questions answered.

You can leverage these kiosks to collect customer feedback and data on what they want to find in your store. With this information, it’ll be easy to know what needs to be improved or what to add to your retail store.

4.  Product Display Shelves

One effective way to use interactive digital signage is to provide information about the top-selling products. So, by placing interactive digital screens on product display shelves along the aisles, you can enhance customer service. That’s because your customers can access details to help them compare different products to make an informed purchasing decision. Besides, 19% of your customers can make an unplanned purchase of a product just because you have promoted it digitally.

So, install digital signage systems that promote the products you want to sell quickly. Ensure you strategically place them so your customers can’t miss them. With creative digital content creation, you can invite them to check out new products or find more details about a product, its benefits, or how it works.

The more dynamic content you can provide to entice your customers, the more likely they are to part with their cash. Markedly, using interactive digital signs at the product displays can provide an opportunity to upsell and cross-sell top products.

5.  Exit

Self-checkout interactive kiosks at the exit can be an excellent addition to your retail store. They have been around for some time, and retailers that leverage them have made it easier for customers to exit the store.

Retailers such as Target, Walmart, and CVS have widely adopted self-checkout kiosks. In fact, other retailers Circle K use a faster self-checkout solution that enables customers to check out without manually scanning each item. Instead, the software solution relies on artificial intelligence to identify products automatically. Consequently, customers check out faster and with less hassle.

Interactive Digital Signage Can Enhance the In-Store Experience for Your Customers

Interactive signage content provides a new way to communicate with and engage your customers. Retail stores that have already embraced the interactive technology experience dynamic results. The solutions are attention-grabbing, cost-effective, and can dramatically boost impulse sales.

When deploying interactive digital displays for your retail store, it helps to think widely and creatively. You can achieve a lot by installing interactive signage in multiple places within your retail store. Above are a few ideas to get you started. As you reap the benefits, you can invest in more displays in various other places within the store for more interactive experiences.