Does Digital Signage Boost Business Growth?

The world’s digital signage will increase by an estimated compound yearly rate of 16.7% by 2030. Entrepreneurs joining the business world need to integrate digital signage in their eCommerce and offline operations.

Digital signage uses strategically placed screens in your business to communicate with your target audience through high-quality videos and images. Unlike traditional static images, digital signs are interactive and display real-time content relevant to consumers.

Fortunately, small business owners can also use digital signage to stand out. Digital signage not only gives your business a chic enterprise look but also contributes to business growth. Here are six ways in which digital signage boosts business growth.

1. Enhances Customer Experience

Consumers are essential for business growth. Therefore, every company strives to gain new customers and retains existing ones. However, consumer experience at your firm determines whether they will purchase more from you or shift to your competitor.

Customers will make a repeat purchase at a business where they had an excellent experience. Digital signage promotes a positive experience in various ways. For instance, through infotainment content, you can reduce your customers’ perceived wait time. The lobby screens can showcase weather, sports news, or new products and their benefits.

Digital signage provides a platform for consumer engagement. You can gamify your digital signage to increase customer engagement. Consumers can earn points from purchases or from mentioning your store on their social media pages. Once they collect enough points, they can redeem them as discounts or other gifts from your store.

What’s more, the consumer can scroll through the firm’s catalog in the digital kiosk to identify the commodities the firm sells. After service, the consumer can also share feedback through the digital kiosk. Such engagements contribute to a positive customer experience.

Your startup can use digital analytics software to identify the products and services that your clientele prefers. This way, you can customize each consumer’s experience based on their purchase. Your digital signage can suggest add-ons or accessories that complement the consumers’ purchased items.

Ultimately, such suggestions and feedback opportunities will increase consumer satisfaction. Increased customer satisfaction will build customer loyalty for your new business. Consequently, an increase in your customer base will propel business growth.

2. Increase Employee Productivity

Business leaders know that successful companies rely on a dedicated workforce. Employees interact directly with clients and are responsible for customer satisfaction. Therefore, your employees’ productivity directly impacts your business’s growth.

One way of increasing productivity is through employee engagement. In fact, firms with high employee engagement report a 17% increase in productivity. You can increase employee engagement through internal communication.

Digital signage facilitates internal communication by updating employees on any changes that take place in the business. As a result, your digital signage can offer insightful tips about company products, operational changes, and goals. This way, your employees will always receive updates relevant to their daily tasks.

Informed employees can reduce delays at their stations as they have the necessary information. Reduced delay creates a better customer experience and encourages repeat business, which is essential for your enterprise.

3. Marketing Strategy

You can also add digital marketing to your marketing strategy. As most businesses abandon print media and digitize their marketing campaigns, digital signage is at the forefront of this automation. Besides, with digital signs, you can create high-quality dynamic content that captures your consumers’ attention.

Additionally, with the rise of content marketing, digital signs ensure that your brand keeps up with the trend. You can create videos, images, podcasts, and articles that contain information that appeals to your target audience. Content marketing will drive consumers to your physical and online stores and boost sales.

Through digital marketing, small business owners can also take their marketing strategy to the next level. When looking to hire new employees, post your vacancies on LinkedIn and display them on your digital signs.

Moreover, you can display your social media pages on your lobby signage. Use these screens to display your daily hashtags on Twitter, Facebook, or Instagram. Indeed, walk-in clients will likely follow, like, and share your posts on their apps, especially if they like your store.

Additionally, collect testimonials on your social media pages and post them on your screens. Such posts from satisfied customers increase sales and aid in customer retention. Small business owners can use these tactics to boost their business’s growth.

4. Increased Sales

Advertisements inform consumers of your presence in the market, which increases sales. Sales increase your revenue, maximize profits and boost business growth. Indoor or outdoor digital signs can increase foot traffic to your store.

The right content on your screens can convince consumers to buy your commodities. Business leaders use their digital signage to display new products in the market. Collaborative efforts between your social media marketing efforts and your digital signage will increase your sales.

However, consumers usually walk in and out of stores without purchasing any commodity. You can eliminate showrooming through digital marketing. Business leaders use interactive digital signs with wayfinding tools that direct consumers to where they can find desired products. Moreover, your digital signage can convince the consumer to complete the purchase in-store instead of a different online vendor.

Digital marketing campaigns easily lead to unplanned purchases. Actually, 87% of consumers in the United States attribute their sales to impulse purchases. Business owners can use point-of-sale digital signage for upselling and cross-selling. A display of discounted commodities or limited editions on your screens can spark a conversation that leads to a spontaneous purchase.

Moreover, digital signage increases your conversion rate. The content on your screens can direct traffic to your online sites. When coupled with the correct search engine optimization techniques, such as high-quality articles, digital signage will convert your advertisements into actual sales.

For example, keywords such as your product names improve your SEO ranking, which directs traffic to your site. The more your target audience reads about you, the higher the likelihood they will purchase your products.

5. Reduced Costs

Every business aims to reduce its costs and maximize profits. New business owners can reduce their marketing costs by investing in digital media instead of print media. Print media has an additional cost of paper and ink. Worse, the images are static and need to be constantly updated. Each update increases your business’s costs.

You can reduce your marketing costs through digital signage. You not only get rid of paper, but you also have a chance to display dynamic, visually appealing content. Besides, digital signage stands out amidst other media and captures your potential customer’s attention.

For businesses that have outdoor video displays in high-traffic areas, they can be a source of income. You can hire out the space to other non-competitive entrepreneurs. This way, your signage also contributes to your business’s revenue.

6. Reinforce Brand Image

Consumers’ perception of your brand can contribute to your business’s success or failure. Happy clients sing your praises to their friends and post your business on their social media platforms. Similarly, dissatisfied clients will announce your shortcomings louder and faster.

A positive brand image significantly contributes to customer loyalty. Consumers want to be associated with a brand that offers quality products and excellent customer service. Although the press will broadcast some of these qualities, it would be good to be your brand ambassador.

As a matter of fact, digital signage can increase brand awareness by 47.7%. Consider using digital signage to increase your brand’s visibility in the market. Remember, the aim is to ensure clients know what your company offers and prioritize your company over competitors.

You can use your lobby signage to display some of your company’s awards or charitable events. Moreover, you can showcase positive comments from your social media platform for your walk-in customers to see. This business strategy will reinforce your brand image to your existing customers.

Digital signage can also build brand awareness among potential customers. Constant interaction with your brand’s logo, colors, vision, and mission will reinforce brand recall. For this reason, your consumers will learn to associate certain products with your brand. Use your digital signage content to achieve this effect on your consumers.

Stimulate Business Growth with Digital Signage

As you formulate strategies to help your business grow, consider digital signage. You will create a modern interactive environment that contributes to employee and customer satisfaction. With digital signage, you will improve your company’s aesthetics while delivering content that will increase your sales.

Besides, you can customize your content to increase brand awareness and invite new customers to your premises. Therefore, digital signage is a platform you can use for digital marketing to stimulate business growth.