Using Resort Signage to Improve Your Guest Experience
Without a doubt, hoteliers obsess a lot about their guests’ experience because it is what differentiates them from the property next door. You may focus on the amenities, staff training, design, and more but overlook one crucial element. Making good use of digital signage can ease the delivery of a five-star experience to your guest, right from when they arrive. Note that you have only 27 seconds to make a good first impression, which determines the overall guest experience at your resort. That said, below are ways of using resort signage to improve the guest experience in your resort.
1. Expedite Guest Check-In
The check-in process is a make-or-break moment for most resorts. A bad check-in process can lead to negative reviews that might be hard to recover from. However, you can smoothen the check-in process by leveraging digital signage’s auto check-in feature. This helps your guest find all the information they need without monopolizing your front desk team.
Most digital signage solutions offer self or automated check-in processes. Your visitors can easily operate the touch screens, drop their luggage, and proceed to explore your resort. This alleviates your front desk pressure, especially during peak seasons. Signage solutions without self-check-in features also help in reducing wait times. Guests can use them to find answers themselves without having to queue, which shortens wait times.
2. Curate Guest Local Experiences
Just like your front desk staff, your concierge faces similar challenges during peak seasons. In most situations, they might be overwhelmed with requests ranging from tour bookings, wayfinding signs, restaurant recommendations, and more. Digital signage comes in handy in alleviating pressure on your caretakers in many ways.
For starters, it helps your staff deliver customized travel recommendations with ease. A report on the use of digital signage found that weather and maps are the two most popular digital signage content that guests interact with. With interactive digital signage, users can curate their local experiences to find the most suitable adventures. However, your signage design should feature highlights on bookable tour providers, sightseeing, and restaurant recommendations within a specified proximity to your resort.
3. Manage Events
Using digital signage in your resort also helps streamline events. This keeps attendees engaged and prevents them from getting lost. Using digital signs outside events or conference rooms and throughout your property makes it easy for guests to find their supposed meeting or lecture rooms. Including venue names and specific descriptions also helps events remain within schedule.
That aside, you can customize welcome phrases, provide interactive directions, and Wi-Fi access to attendees through digital signs. This cautions your front desk from being overwhelmed by inquiries. However, you should ensure that your digital signage software has special features that make it suitable for conference management. Your design team should integrate these features into your existing centralized content management platform.
4. Update Guests on Travel and Emergency Information
Digital signage also makes it easy to share travel and emergency information with your guests. In case of an emergency within your property, digital screens make it easy to disseminate safety information quickly. You can update the screens with information informing them where to go, what they should do, and updates on the situation.
Similarly, if you are hosting a global event amidst the ongoing pandemic, digital signage makes it easy to keep your guests apprised of travel information, such as flight cancelations or delays due to bad weather. Regardless of the use, always find solutions that your guests understand.
5. Insights on Dining Options
Digital menu boards are a great way of introducing your guests to offerings in the resort. You can use these boards to display images of food items and alternative options that help customers make their selections. They are also beneficial to the management, as they can quickly modify the contents of digital menus according to the inventory and daily specials.
If there are several restaurants in your resort, digital displays also make it easy for guests to choose their preferred dining area. Displays with images of menu items offered in every restaurant can be placed outside for guests to decide the restaurant that features their desires and cravings.
6. Waiting Bay and In-Room Entertainment
Digital displays can be customized to provide entertainment at waiting bays and in your guests’ private rooms. You can place displays in waiting areas, such as the hotel lobby or casual dining areas, to entertain and inform your guests. Similarly, you can customize photos and videos that welcome your guests to their rooms.
To avoid potential backlash, choose content wisely, taking into consideration your guest profile. However, it is best if you display general content, such as interesting facts or trivia questions about your resort.
Bottom Line
Proper use of resort signage not only improves the customer experience but also makes your location modern and upscale. As such, you should consider replacing static and passive traditional signage with these interactive digital screens. Digital signage offers endless possibilities as content can be customized and it can be used for so many different solutions for guests.
