First Baptist Greenville
First Baptist Greenville, a historic South Carolina Baptist church, installs digital signage powered by Mvix to improve communication and engagement with the congregation within the church campus.
Introduction
First Baptist Greenville has a storied history dating back to its 1831 founding by William Bullein Johnson who went on to become the first president of the Southern Baptist Convention. From humble beginnings, First Baptist emerged as the birthplace of institutions shaping theology, education, and politics in the region. The strength of the church led to the formation of the Southern Baptist Theological Seminary, one of the largest Christian seminaries in the world. Furman University, one of the oldest and most selective universities in the country, was also born under the church’s wing.
The Challenge
While worship services are traditional, the church realized there was a need to find creative ways to integrate technology in order to improve engagement with the increasingly tech-savvy congregation. Digital signage was an easy choice for the historic church. It’s a dynamic and eye-catching channel that does an excellent job of creating sustainable experiences that build engagement and unify the church.
Deployment and Usage
The church signage displays are placed in common areas with high traffic, as well as the gym and rec center for health tips and motivational messaging.
Why It Worked
“Mvix’s solution is very user-friendly. The rich content apps & widgets and the ability to manage communications from one flexible platform, which is web-based and can be accessed from anywhere, appealed to us a lot,” added Bootie. “The use cases are limitless. In fact, as the holiday season draws near, digital signage will be one of the key tools we’ll use to enhance and reinforce our Christmas festivities.”
