Habitat America
Habitat America, a property management company headquartered in Annapolis, MD, has implemented a digital signage network powered by the Mvix platform. The network consists of 15 displays across 15 locations, which are primarily in the Baltimore and Washington, DC metro area. The digital signs improve communication between property managers and residents/guests while providing increased brand consistency across all Habitat America locations.
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Introduction
Founded in 1988, Habitat America is a third-party property management firm. They specialize in creating tailor-made marketing and management plans to provide the highest level of service to their residents. They create professionally-run communities that promote a happy and healthy lifestyle.
The Challenge
Habitat America wanted to go paperless and save resources while modernizing their communication strategy with residents and guests. Habitat America offices welcome many residents and guests on a daily basis. Their lobby is a prime location for current and future residents to discover upcoming events, learn about amenities, or engage with the community. However, their offices were not being properly utilized for these purposes.
Prior to installing digital signs, Habitat America relied heavily on static flyers to communicate with residents. They printed flyers and hand-delivered them to each unit, wasting both resources and time. The flyers also lacked visual appeal by not being dynamic or animated, which failed to capture the attention of residents. Whenever new announcements or events needed advertisement, Habitat America had to print all new flyers and distribute them manually. This created an un-efficient communication cycle.
Deployment & Usage
Habitat America implemented a network of 15 digital signage displays across 15 different locations, all powered by the Mvix Digital Signage Platform. In each of the 15 selected Habitat America locations, a screen was placed in the lobby. This placement was not only convenient for guests and residents, but it also added an eye-catching visual appeal, unlike traditional static messages.
Mvix provided a robust platform for Habitat America to create and upload content remotely. This allowed property managers to access the software from anywhere. The screens could be updated on the go to display new content, creating efficiency with community communications.
Why It Worked
The digital signage network helped Habitat America to modernize its communication methods with its residents while going paperless and saving resources. As a result of the digital signage network, many property staff saw a decrease in their resident communication workload.
The screens were placed in a high-traffic location, which not only provided a convenient way for residents to receive information, but also reduced the amount of manual labor required by managers going to each unit. Implementing a digital signage network also created a modern, comfortable, and inviting atmosphere. The residents took note of the new, interactive digital signage screens, which replaced the previous static messages.
