Top 10 Must-Have Messages for Your Digital Displays

The way companies communicate has shifted dramatically. Digital displays are now an integral part of many offices, lobbies, and public spaces. They serve as powerful business communication tools that enhance interaction, improve engagement, and increase productivity. By offering timely, dynamic content, these screens can grab attention, facilitate communication, and even motivate employees or customers. A company’s success can benefit greatly from how it utilizes its digital signage.

Effective digital signage helps businesses streamline communication, reduce misunderstandings, and make information sharing more efficient. Whether it’s an office update or a live feed of business performance, displaying the right information in the right place can have a significant impact.

Here are the top 10 types of information businesses should include on their digital displays.

1. Company Announcements

Using digital displays for company announcements is one of the best ways to keep employees and visitors informed. Whether it’s a simple update or an important news release, showcasing information on a digital screen helps communicate company-wide announcements effectively. This could range from policy changes to office closures, or even leadership transitions.

For example, when there’s an unplanned event, such as an office closure due to bad weather, having a digital display update the workforce in real-time ensures everyone stays in the loop. Additionally, using digital screens to introduce new leaders or share key initiatives shows transparency and keeps the entire team on the same page.

2. Key Performance Indicators (KPIs)

Displaying Key Performance Indicators (KPIs) on digital screens plays an essential role in promoting transparency and accountability in an organization. Metrics such as sales performance, project milestones, or productivity goals can be shared in real-time through digital display content.

For instance, a dashboard showing sales numbers, customer service performance, or production targets can keep employees motivated by reminding them of the bigger picture. Showing progress toward business goals not only keeps the team focused but also sparks healthy competition and drives a performance-oriented culture.

3. Employee Recognition

A positive workplace culture thrives when employees feel appreciated. Public recognition through digital displays is a powerful way to boost morale and motivate teams. Recognizing employee birthdays, work anniversaries, and achievements can be done effortlessly on digital screens.

For example, you might create a special “Employee of the Month” board that highlights individual accomplishments. This not only makes employees feel valued but also fosters a sense of community. It’s a small gesture that can create a big impact on employee engagement and retention.

4. Event Information

Displaying event information on digital screens helps keep everyone up-to-date about upcoming activities, conferences, workshops, or team-building events. A digital display calendar, featuring real-time updates, can easily communicate important dates to employees and visitors alike.

By keeping event schedules visible and accessible, companies can increase participation in events and ensure better planning. For example, during a company-wide meeting or celebration, having an interactive screen show event details, timings, and locations makes information easily accessible for everyone.

5. Health and Safety Information

Health and safety information is vital in any workplace. Digital screens provide an ideal platform to display emergency alerts, safety procedures, and relevant health updates. Keeping employees informed of fire drills, evacuation routes, or even changing COVID-19 protocols can be done in a highly visible and accessible manner.

For example, displaying reminders about the importance of wearing masks or hand sanitizing stations during flu season can help employees stay healthy. This type of information can be updated quickly and ensures that critical safety messages are always visible to those in need of them.

6. Wayfinding and Directories

In large office buildings, campuses, or malls, engaging digital displays can act as virtual directories, guiding visitors or employees to their destinations. Interactive wayfinding displays can provide clear and easy-to-follow directions to various locations, such as meeting rooms, restrooms, or common areas.

Interactive maps on digital screens are particularly useful in large spaces, where employees or visitors may otherwise struggle to navigate the area. Real-time updates on room bookings or availability can also be included, helping people find spaces without confusion.

7. Company Mission and Values

Digital displays are an excellent tool for reinforcing a company’s mission, vision, and core values. Having this information visible throughout the workplace helps employees feel connected to the organization’s larger purpose.

For example, many companies choose to showcase their sustainability efforts or charitable initiatives on digital screens. Displaying content that reflects these values can inspire employees and remind them of the company’s dedication to making a positive impact. This reinforces a sense of purpose within the organization and can improve employee satisfaction.

8. Training and Development Resources

Digital signage is a great tool for training and development within the workplace. By displaying training schedules, onboarding information, and educational content, companies can keep employees informed and ready for new challenges. Whether it’s a quick tutorial video, an upcoming workshop, or direct links to training portals, these displays ensure that employees have easy access to valuable resources. Digital signage also encourages continuous learning by keeping professional development top of mind and providing convenient, real-time updates about available training opportunities or company-wide initiatives.

Consider using a digital display to share motivational content or quick leadership tips, like “5-Minute Leadership Tips” videos. Providing direct links to e-learning platforms or internal resources via these displays helps employees stay on top of their professional development. This kind of content also encourages employees to take charge of their growth and development.

9. Social Media Feeds

Integrating live social media feeds into your digital display content can make the information more engaging and dynamic. Live updates from platforms like LinkedIn or Twitter can be featured, offering insights into the company’s latest news, industry developments, or customer reviews.

For example, showcasing customer feedback or testimonials in real time provides a sense of connection and trust. It also makes employees feel proud of their work when they see positive feedback displayed publicly. This type of content makes the workplace more engaging and keeps employees in touch with the company’s external brand.

10. Entertainment and General Information

Digital displays can also be used for entertainment and light-hearted updates. Incorporating weather updates, news headlines, motivational quotes, or fun trivia can keep content fresh and engaging.

For example, during break times, fun facts or rotating trivia questions can create a more relaxed environment. This helps employees unwind and re-engage with their work when they return to their tasks. Providing such content creates a more enjoyable atmosphere, enhancing overall workplace satisfaction.

Why Companies Should Prioritize Digital Signage

There are many workplace signage ideas that can help you communicate more effectively, build a better work environment, improve engagement, and increase operational efficiency. By carefully selecting the right content, companies can foster better communication, promote a positive workplace culture, and improve productivity.

If you’re looking for expert advice on how to maximize the use of your digital displays, MVIX can help. Contact us today for a free consultation.