As the oldest, family-operated, and owned restaurant in Perryville, Ewald’s Bar-B-Q is a beloved local landmark in the community. In addition to its historical recipes, digital signage technology via three displays powered by the Mvix platform enhances the restaurant’s dining experience. Furthermore, the digital menu boards promote menu items and entertain patrons as they enjoy Ewald’s award-winning milkshakes, malts, or the delightful soft serve.
Ewald’s Bar-B-Q has a seven-decade long history of serving Perryville’s community with great food and a homey ambiance. It was founded by Army veteran Ewald Buchheit in 1946, who was a cook in the service.
Prior to installing a digital signage network, Ewald’s Bar-B-Q used 90s menu boards with slide-in wording. However, this old-school form of signage was quite inefficient. First, the photos yellowed and faded over time. Second, new strips were necessary to inform patrons of new menu items, but the manufacturer went out of business. The restaurant resorted to hanging item signs below the menu boards, which was not appealing
Deployment and Usage
Primarily, Ewald’s Bar-B-Q wanted to display its menus on vibrant digital screens to make it easy for customers to order. To this end, the restaurant installed three commercial-grade monitors at strategic positions to promote its menu items. The restaurant does not have to reprint new menus every time there are changes with these displays.
Why It Worked
In the search for a digital signage provider, the cost was among the top concerns for Ewald’s Bar-B-Q. Overhead costs run quite high for any restaurant, and Ewald’s wanted to avoid monthly fees for digital signage solutions. Moreover, some providers charge clients by the sign and add other hidden fees that quickly add up.
The easy-to-read menus are a great hit with visitors and other business owners who want to upgrade their signage. In addition to constant compliments, the restaurant has enjoyed a boost in sales, especially for items that didn’t receive many orders before. With digital menu boards, Ewald’s can display its entire menu and advertise specials and discounts. Also, the menu boards simplify decision-making for customers, elevating the dining experience and delighting new visitors.
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