12 Ideas To Improve Your Restaurant In 2023
The restaurant industry and the hospitality industry as a whole are as competitive as they get. You should always put your best foot forward when it comes to delivering a successful customer experience. The bottom line remains that customer happiness and satisfaction will undoubtedly translate to an increase in sales and inspire loyalty among your clientele. If you are struggling to retain customers, there are simple, yet, effective ideas you can implement to increase your sales before the end of the year.
Here are some restaurant improvement ideas, and marketing strategies guaranteed to take your business to the next level.
1. Time to Evaluate and Change Up the Menu
Add structure to your menu so patrons don’t have to struggle to figure out which menu items are entrees and which are desserts. In fact, make it very easy to navigate, and the customers will appreciate the efficiency.
Assess the popularity of your offerings, so you know which items you need to keep on the menu and which ones you may have to consider replacing. At the end of the day, people come to your restaurant for the food, so ensure you change up your menu to be the best.
2. Invest in Digital Signage to Improve Your Restaurant
Transform your eatery into a refreshing space with digital signage displays. For example, schedule content display based on day of the week and time of day. You can create digital menu boards, which millennials prefer over print-outs. What’s more, you can always have print-outs for your takeout menus and hand them to potential customers passing by your restaurant.
Digital signage can also help your clients easily find their way around your restaurant. Your patrons will appreciate not having to ask the wait staff to point them in the direction of the restrooms.
3. Go Social to Improve Your Restaurant
Social media platforms such as Facebook, Instagram, and Twitter are powerful marketing tools for any business. Build a solid social media presence and stay active, sharing any special discounts you have running and promoting new menu items.
Above all, get quality photos of your food, and share exciting videos across your social media platforms. You can also engage your followers on social media with menu suggestions and any other suggestions they may have.
4. Make Ordering and Delivery Easy
For the fine dining experience your restaurant offers, there will always be a section of your clientele with a preference for takeout. Takeout is also a convenient option when your clients may be too busy to come to the restaurant.
Make it easy for customers to order their meals on their mobile phones. Most importantly, the ordering process should be simple and take little time. Ensure you partner up with UberEATS and other food delivery services to ensure your clients enjoy a smooth online ordering and delivery experience.
5. Be a Child-Friendly Restaurant to Improve Your Restaurant
Make it easier for parents to dine out with their kids. Offer a bigger table, as well as booster seats and high chairs for diners who come in with kids. Also, have placements for your younger patrons. You can be sure your restaurant will be a hit with parents if you provide kids’ packs. These packs can include crayons and all types of coloring materials.
6. Improve Your Restaurant by Having a Loyalty Plan
Make partnerships with food apps a priority item in your restaurant marketing plan. Your patrons will have an easy time checking you out through integrated customer loyalty programs. Alternatively, you can develop your very own app for running the loyalty program.
Similarly, customers get alerts when you offer discounts, which is always a motivation for loyalty. Another great idea to inspire loyalty among your clientele is to offer a free meal after a certain number of visits to your restaurant.
You can also have loyalty punch cards. These will certainly keep your customers coming back, if only to be able to enjoy that reward, be it those special discounts offered to valuable visitors or that free dessert.
7. Set Up Your Google+ Account
Online searches will drive more traffic to your restaurant than any word-of-mouth campaign. In fact, with a Google+ account, your restaurant will be able to appear among the top search results thanks to Google’s Knowledge Graph. Google my business is the way to go for a restaurant looking to grow. Your details, right from your location to your ratings, will appear on the knowledge graph.
8. Leverage Yelp Reviews
Just as crucial as a Google + account is a Yelp account. Positive Yelp reviews can be instrumental in promoting your restaurant, while negative reviews can go a long way in taking your business.
People will review you with or without a yelp account, so you may as well get ahead of it, and set up your account, so it works for you. Moreover, add as many details as you can about your restaurant, painting a picture of what patrons can expect. Always ensure that you handle every review, positive or negative, professionally.
9. Don’t Forget Email Marketing
Send out an email newsletter every few weeks. You can use the newsletter to talk about new items you are adding to the menu, any new tech you have employed in your restaurant, and share any news. It’s also the perfect opportunity to feature your people. Introduce your chefs, and highlight your interactions with patrons, such as that amazing birthday surprise your team helped pull off for a client.
Above all, you want to keep your email short and exciting. Offer discounts and coupons to encourage subscription to your newsletter.
10. Start Blogging/Vlogging to Improve Your Restaurant
Starting a blog is an effective tactic for keeping your customers engaged and one of the most effective restaurant improvement ideas. You can share just about any kind of content on the blog. This may be your story as a brand and how far your restaurant has come over the years. Also, you can include recipes and how you are collaborating with other local businesses. Anything you think your customers may be interested in will make for great content for your blog.
Certainly, having others blog about you is among the effective ways to get the word out about your restaurant. Invite over food bloggers, which may need an incentive. You can then ask if they can review your eatery and share something about their experience with their followers.
11. Give Back to the Community
Always aim to be a positive influence in your community, and even without trying too hard, people will be drawn to your business. As a result, sponsor your little local league, or give to a worthy charity cause. You can also host a charity dinner in your establishment and have the proceeds go towards a worthy cause. Partner up with other local businesses on causes aimed at improving your local community.
12. Improve Your Restaurant by Mingling with Patrons
Put a face to the name. As the restaurant owner, make a point to interact with your patrons. Go out there onto the dining area, introduce yourself, and freely mingle with the clients. It is this kind of attentiveness that will keep them coming back.
Politely ask for feedback. In case of a complaint, act swiftly and with grace to remedy the situation. Take it all in stride, the positive and negative feedback, and use this feedback to come up with restaurant improvement ideas.
In a competitive industry, you must ensure you stand out. Consult with an expert on the best way forward. In addition, talk to a restaurant marketer and brainstorm on the most influential restaurant marketing ideas. Also, get in touch with promoters who will get your business in front of the right people.