Benefits of Using Outdoor Digital Signage for Your Business

As digital signage becomes more popular, it’s becoming more common to see eye-catching digital signage in outdoor settings. Taking screens outdoors in the past was a hurdle, but the trend is changing. Fortunately, there’s an influx of modern digital signage screens that can withstand the elements, such as direct sunlight. They are also legible even in high-brightness environments.

So, if your business isn’t already leveraging outdoor digital signage solutions, it misses out on an opportunity to take its marketing to the next level. To explain, outdoor digital signage can increase your reach and promote your brand. However, that is just the tip of the iceberg, as there is a lot you stand to gain by investing in outdoor digital displays. This post delves into the top benefits of using outdoor digital signage.

1.  Outdoor Digital Signage Has a Higher Reach Volume

One of the benefits of outdoor digital signage is that it has a higher reach than other forms of marketing. Markedly, it can reach 70% of the public, as opposed to Facebook marketing, which has a reach of 45%. LED signs have a more significant impact on reaching the target audience than other forms of outdoor marketing. The displays attract potential customers as they pass by a display to run their errands.

2.  Outdoor Digital Signage is Cost-Effective

The initial cost of installing outdoor digital signage displays may be high due to the many elements involved. You must account for everything required to get the system up and running and the subsequent maintenance costs. Typically, digital screens that withstand various outdoor elements can cost between $2,500 and $13,000, depending on the features. Video walls can cost anywhere between $2,000 and $6,000.

However, despite the initial high installation costs, the long-term returns on investment are worth the expense in the long run. As such, this advertising option becomes cheaper than standard signage and other marketing strategies. Given the ease of updating content, it’s easy to see why outdoor signage is a cost-effective alternative to static billboards.

A 2022 report by Solomon Partners and OAAA established that outdoor digital signage outperforms all other major marketing categories on a cost-per-thousand-impressions (CPM) basis. CPM for outdoor signage ranges between $2 and $9. However, other advertising categories range between $0.80 to $54, depending on the type of advertising.

3.  Outdoor Digital Signage Increases Traffic

Perhaps one of the most significant benefits of outdoor digital signage is the foot traffic it can generate for your business.

Using this tactic creates bottom-line growth, as digital signage also increases the ratio of customers who purchase after entering a store. In other words, outdoor digital signage increases the number of visitors and leads that become customers.

4.  Outdoor Digital Signage is Efficient and Durable

LED displays can last up to 100,000 hours or approximately 11.5 years if running non-stop. So, when purchasing an LED screen, you want to go for something other than one that will look worn out within a few years after installation. Remember that just a few years ago, graphics and videos on outdoor signs were less common than they are now. The gradual phase-out of red LED signage that only used a single hue illustrates this trend. With the prices of all-color LED signs declining, there is less demand for single-color red signs.

In short, consider investing in the finest sign you can afford now, and it’ll pay dividends in the long run. Most often, outdoor LED solutions are made to order and consist of several individual parts joined together to form a larger whole. They don’t require large enclosures as most LCD screens would since they’re tough and resistant to the elements.

Moreover, LEDs have better image quality than LCD displays; the further away from the display, the better the quality. Consequently, your audience’s viewing distance, the size of the sign, and the message you wish to display have a role when deciding the type of screen to get.

5.  Outdoor Digital Signage Integrates with Other Technologies

You can boost the functionality of outdoor digital signs by integrating them with other technologies. Such include sensors and cameras that allow you to collect crucial metrics and customer data to boost your marketing efforts. For example, sensors can effectively enable you to monitor traffic flow in the parking lot to determine parking spaces’ availability.

Furthermore, you can determine how fast the traffic flows in and out of the premises, allowing you to identify operational areas that need improvement. For example, if yours is a retail store, the traffic flow can give insights into how much time your customers take inside in relation to their purchases. Then, you can conduct surveys to find out how satisfied they are and what needs to be improved.

6.  Outdoor Digital Signage is Easy to Control Remotely

Outdoor digital signage solutions are easy to control remotely. In other words, you can update and manage content from a central control system, unlike static advertising forms. This feature can be helpful for businesses with multiple locations, helping the owners display the same information on all signs simultaneously.

With the ability for remote content management, businesses can use outdoor digital signage for proper public safety and emergency messaging. Accordingly, authorities can quickly update and deliver crucial information during emergencies for the appropriate responses.

7.  Outdoor Digital Signage is Versatile

Outdoor digital signage is a versatile solution you can use for various purposes, such as:

• Advertising and marketing
• Public safety and emergency messaging
• Information and wayfinding

Notably, outdoor digital signage is a viable option for businesses that want to communicate effectively with their target audience.

The advancements in digital signage technology allow for highly visible and impactful engagements, hence the ability to curate it to meet a business’s specific needs.

Businesses That Can Benefit from Outdoor Digital Signage

Given the many benefits of outdoor digital signage, many types of businesses across the board can benefit from the solution. Such include:

• Restaurants to boost sales at the drive-thru lane
• Gas stations to capture customers’ attention and inform them of the fuel costs and other crucial information
• Theme parks to advertise all the services offered
• Shopping malls to provide immersive and personalized experiences for customers as they shop

If your business is not listed here, it doesn’t mean that you can’t leverage outdoor digital signage. Based on the objectives you want to achieve with your marketing efforts, you can tie them with digital signage solutions for a more compounded impact.